Sales-Driven Email Campaign Creation

I’m preparing to roll out a new email initiative and want to mirror a previous project that lifted quarterly sales by 25%. The single, clear objective this time is to increase sales. I’ll be mailing both existing customers and new prospects, so thoughtful segmentation and messaging that resonates with each group is essential.

Here’s what I need from you:

• Strategy – define the audience segments (500+ contacts to start), craft a short automation flow, and map out optimal send timing.
• Copy & creative – write concise, persuasive emails that teach readers about our products while nudging them toward a purchase. Educational value must come through first; hard-sell language is secondary.
• Template build – design responsive HTML templates compatible with major platforms such as Mailchimp, Klaviyo, or HubSpot (I’m flexible).
• Testing – run A/B tests on subject lines and key content blocks, track open-rate and click-through KPIs, and refine quickly.
• Reporting – deliver a post-campaign summary with engagement metrics and concrete sales lift.

Acceptance criteria: a minimum 20% open rate, 3% click-through, and a clear attribution model linking email clicks to at least one completed sale within the first month.

If you’ve grown revenue through similar educational-led sequences and can handle copy, design, and performance analytics in one package, I’d love to see examples of your work and discuss timelines.