Meta Ads Android Install Campaign

I’m gearing up to scale my Android app and already have upper-funnel activity running, but installs aren’t converting at the volume I need. I want a Meta Ads specialist who can jump straight into Ads Manager, audit what’s live, and then rebuild the conversion layer so we can turn awareness into a steady stream of high-quality downloads. My app is an astrology app currently available on the web and will be available on Google Play Store from August 31. I want to start ads on Meta and other social media platforms.

Here’s the situation
• Goal: drive a noticeable uplift in completed installs (primary KPI).
• Funnel focus: the conversion stage—landing page views are healthy, but the click-to-install ratio is weak.
• Audience: broad, general market; past lookalike or niche experiments haven’t moved the needle.

What I need from you
1. Rapid account audit highlighting wasted spend and structural issues.
2. Fresh campaigns or ad sets optimized for App Events, using SKAN/aggregated events where relevant.
3. Creative and copy tweaks that speak to a non-technical, mainstream audience.
4. Ongoing optimisation over the first 2-3 learning phases: bid strategy, budget scaling, and placement testing across Facebook, Instagram, Audience Network, and Messenger.
5. Clear weekly reporting with insights, not just numbers.

Acceptance criteria
• CPI reduced by at least 25% compared with the past 30-day average.
• Stable cost per install across three consecutive days after each scale step.
• Attribution set correctly in Events Manager so in-platform metrics match Google Play Console installs within an acceptable margin.

If you live inside Meta Ads Manager, understand Android tracking quirks, and enjoy squeezing extra performance from every campaign lever, let’s talk.