Lead-Gen Facebook Ads Campaign

I run a local window-furnishing company that supplies and installs blinds, awnings, shutters and curtains. My only objective for this project is a predictable flow of high-quality homeowner enquiries, so every element of the Facebook campaign should be built around lead generation first, last and always.

Scope of work
• Strategy – define the funnel, audiences, placements and offer that will convince homeowners to request a quote or book a measure-and-fit call.
• Assets – produce scroll-stopping creative (static, carousel or short video) plus persuasive ad copy variations that match each stage of the funnel.
• Technical setup – configure the Meta pixel, conversion events and an in-platform lead form or landing page so every enquiry can be tracked back to its ad set.
• Launch & optimisation – build a minimum of two cold-traffic ad sets and one retargeting set, monitor performance daily, and iterate creative, bids and budgets to lower cost per lead throughout the first month.
• Reporting – supply a simple weekly report showing spend, leads, CPL and key learnings.

Acceptance criteria
1. Campaign is live and tracking correctly (test submissions show inside Events Manager).
2. At least five unique homeowner leads are generated during the first seven days.
3. All creative and copy files are delivered in editable format for future use.

Any existing brand assets, images of recent installations and product specs can be shared on request. I can also provide access to our Facebook Page and ad account as soon as we agree on the approach.