Launch Our Content Marketing Campaign -- 2

I’m introducing a brand-new business to the market and need a results-focused content marketing campaign that can quickly build awareness and trust. The core of the project is the creation and distribution of three complementary content types:

• Blog posts that are SEO-friendly and authoritative for social media platforms. We have over 50 blogs articles already created but need editing and uploading to the site and social media platforms.
• Infographics that translate key data or processes into shareable visuals
• Short videos that grab attention on our website and social channels. We will only look for a homepage video for the initial content that we will provide images, videos etc for or we can use other methods.
• Website homepage, about us and other pages will need page redesign and content changes to match the marketing. The current technical links that need to be repaired, removed and replaced so the site will operate properly.

I’d like you to map out a content strategy, draft an editorial calendar, produce each asset to fit the agreed brand voice, and recommend how, when, and where the pieces should be published for maximum reach. Please back every suggestion with best-practice reasoning and any relevant metrics you expect to hit (traffic, engagement, or conversions).

When you respond, attach a detailed project proposal outlining your workflow, timeline, the tools you’ll use (e.g., WordPress, Canva, Adobe Suite, Premiere Pro, or similar), and examples of comparable campaigns you’ve managed. The sharper and more actionable your plan, the faster we can kick things off.

The initial campaign should be for prepared for the next 90 days. We have social media pages. The site pages need SEO friendly content and we believe the site requires a professional layout and approach.

We do have a list of keywords etc which will be go over with the awarded freelancer.

The website is: www.gamechangersct.com/homepage/

We do know the site needs to be reset to www.gamechangersct.com

Please make sure you have gone over the website before offering you detailed plan. If you cannot ask about the business and describe how you will enhance the brand, you will not be accepted.