Automotive SaaS Google Ads Lead-Gen

I need a seasoned Google Ads specialist to take full ownership of our lead-generation efforts for an Automotive SaaS product. My objective is clear: build and optimise campaigns that consistently deliver high-quality B2C leads via the Google Display Network.

Here’s what success looks like for me:
• Campaigns launched on the Display Network that align with our buyer personas and highlight the unique benefits of our platform.
• Compelling banner and HTML5 creative (you may design fresh assets or adapt our existing brand kit).
• Conversion tracking set up through Google Tag Manager and verified in Google Analytics so we can attribute every form fill, demo request, or trial sign-up.
• Ongoing optimisation—audience refining, placement exclusions, bid adjustments, and A/B testing—with weekly performance insights that translate data into actionable next steps.
• A steady increase in qualified leads at a cost per acquisition we agree on before launch.

If you’re comfortable crafting Display campaigns aimed at B2C car owners, enthusiasts, and small repair shops—and you have a track record of lowering CPAs for SaaS—let’s talk.