Engaging Fitness Content & Social Media Scripts

Content Writer & Social Media Scriptwriter for Fitness Brand
CHHABRA ATHLETES is an Indian fitness & sports equipment brand looking for a creative content writer who can help us build our social media presence.
We don't want typical "BUY NOW" product-selling content.
Our goal is to create interesting, useful and entertaining fitness content that builds brand awareness, trust and authority—and ultimately helps drive sales naturally.
Contest Task
Please submit:
1. One 45–60 sec Reel script:
"I sit at my desk for 8–10 hours every day. Do I really need a treadmill?"
2. One 45–60 sec myth-busting Reel:
"Walking isn't real exercise."
3. One 45–60 sec Reel:
"I have ₹50,000–₹70,000 to spend on a treadmill. What should I actually look for?"
4. Five original content ideas for a fitness-equipment brand.
5. In 100 words or less:
How would you make a fitness-equipment company interesting enough that people follow its social media even when they aren't planning to buy?
What we're looking for
Strong hooks
Excellent storytelling
Natural conversational writing
Fitness/equipment understanding
Creative social-media ideas
Educational & myth-busting content
Ability to sell indirectly through useful content
Understanding of Indian consumers
Please avoid generic AI-generated content, hard selling and repetitive product promotion.
The selected writer may be offered ongoing monthly work, with content delivered in batches so we don't need to communicate every day.
Contest Prize: ₹7000
Original work only. We're looking for someone who can become a long-term content partner for CHHABRA ATHLETES.