Ecommerce Website Development for Hair & Beauty

Shopify E-Commerce Website Designer / Developer – Hair & Beauty E-Commerce

Budget INR Rs 2,500 - Rs 5,000.

We are looking for an experienced Shopify website designer/developer to create a new Australian e-commerce website specialising in hair and beauty products.

This is a complete website project. We are looking for someone who can take the project from initial design and branding through to a fully developed, polished and launch-ready Shopify website.

What we will provide:

* An existing Shopify store for you to use as a reference
* Shopify theme/design resources
* Existing customer data
* Product information and product data
* Existing business/product knowledge and direction
* Our feedback and approval throughout the project
* Logo and brand / colour guidelines

You will be expected to use the information provided but not simply copy the existing website. The objective is to create a new, professional, modern and high-converting website.

Scope of Work

1. Website Design & Shopify Development

* Design and build the complete Shopify website
* Create a clean, modern and professional e-commerce design
* Ensure the website works exceptionally well on desktop and mobile
* Develop the navigation, menus, collections and overall site structure
* Create an intuitive customer journey from landing on the website through to checkout
* Structure the website to accommodate a large number of hair and beauty products
* Ensure the site is scalable as products and collections increase
* Configure and customise the Shopify theme
* Implement the approved designs within Shopify
* Ensure the website is technically ready for launch

2. Branding & Brand Guidelines

You will develop the initial visual direction for the new brand, including:

* Typography
* Design style
* Buttons and key website elements
* Image/banner style
* Overall visual identity

You will prepare brand guidelines for approval before applying the final design across the website.

We will provide feedback and approval at key stages.

3. Website Banners & Creative

Create professional website graphics/banners for areas such as:

* Homepage hero/banner
* Promotional banners
* Category/collection banners
* Product/category promotional sections
* Other key website graphics required throughout the site

The banners should be designed specifically for e-commerce and should support both conversion and brand positioning. We expect 7-8 initial banners.

4. SEO

The website must be built with SEO as a core consideration from the beginning.

You will be expected to review and implement appropriate SEO practices, including:

* Website structure
* Collection/category structure
* Page titles
* Meta descriptions
* Heading structure
* URL structure
* Internal linking
* Image optimisation
* Alt text
* Product and collection content
* SEO-friendly navigation
* Technical SEO considerations
* Mobile performance
* Page speed considerations
* Structured data/schema where appropriate
* Google-friendly site architecture

You should also identify any SEO opportunities or issues that we may not have specifically listed.

5. AEO / AI Search Optimisation

The website should also be structured for Answer Engine Optimisation (AEO) and visibility within AI-driven search.

This should include consideration of:

* Clear, well-structured content
* Informational content opportunities
* FAQ structures
* Product/category information
* Schema/structured data
* Natural-language search queries
* Content designed to answer customer questions
* Opportunities to improve visibility in Google AI results and other AI search environments

You should be able to explain your approach to AEO and how you would apply it to an e-commerce website.

6. UX / Conversion Optimisation

We want the website to be easy for customers to use and designed to convert.

You should review and optimise:

* Navigation
* Search functionality
* Collection/category browsing
* Product discovery
* Filters
* Mobile UX
* Product page layout
* Calls to action
* Trust signals
* Promotional messaging
* Checkout journey
* Customer journey from landing page to purchase

You should bring your own recommendations rather than simply waiting for us to tell you what to change.

7. Other Areas

You should also consider and recommend improvements in areas including:

* Conversion Rate Optimisation (CRO)
* Shopify best practices
* Mobile-first design
* Site speed/performance
* Google Merchant Centre requirements
* Analytics and tracking requirements
* Accessibility
* Security and technical best practices
* Email/marketing integration opportunities
* Social media integration where appropriate
* Customer reviews
* Loyalty/rewards opportunities
* Promotional and merchandising functionality

We are looking for someone who will think about the entire e-commerce experience, not just design pages.

How We Will Work

We will provide the initial information and direction.

You will then:

1. Review the information and existing Shopify store provided
2. Make recommendations for the new website
3. Develop the initial design direction
4. Submit designs for approval
5. Develop the approved design in Shopify
6. Apply the branding across the website
7. Complete SEO, AEO and UX optimisation
8. Test the website across desktop and mobile
9. Complete final amendments
10. Deliver a launch-ready Shopify website

There will be approval points throughout the project, so do not proceed with major design decisions without approval.

Who We Are Looking For

We are looking for someone with strong practical Shopify e-commerce experience.

You should have:

* Proven experience designing and developing Shopify stores
* Strong understanding of Shopify themes and customisation
* Excellent e-commerce UX/UI skills
* Experience creating website banners and digital creative
* Understanding of SEO
* Understanding of AEO / AI search optimisation
* Strong attention to detail
* Ability to think independently and make recommendations
* Good understanding of conversion-focused e-commerce
* Ability to communicate clearly and work through feedback
* Ability to take ownership of a project from design through to completion

Experience working with large product catalogues and hair, beauty, cosmetics, fashion or other product-based e-commerce businesses would be advantageous.

Application Requirements

Please do not send a generic application.

‘Hi’ messages will be ignored.
If you are interested, please reply with the following:

1. Examples of websites you have created
Please provide links to at least 3 Shopify websites you have personally designed/developed. Ideally include examples of e-commerce websites with a substantial product range.

2. Shopify experience
Please confirm your level of Shopify experience and how many Shopify stores you have personally designed/developed.

3. Start date
When can you start? We are happy to wait for the right freelancer - but once job awarded and committed, deliver must be within the timeframe

4. Estimated timeframe
How long would you expect the complete project to take from commencement to a launch-ready website?

5. Total project cost
Please provide your total fixed project cost in INR for the complete scope outlined above.

Please clearly state if there are any aspects of the scope that you believe would be additional to your quoted price.

We are looking for someone who can deliver a high-quality, professional Shopify e-commerce website and take ownership of the project from concept through to launch.