Drive Tennis Sales via Social Media

I run a tennis-only retail shop and I’m ready to turn Instagram, Facebook and TikTok into true sales engines. My priority is revenue, so every piece of content must push followers toward purchasing the racquets, shoes and apparel we stock.

Here’s what I need from you:
• Optimise or create our profiles on Instagram, Facebook and TikTok so they look consistent, professional and shoppable.
• Develop a 30-day content calendar focused on eye-catching product showcases—short form videos, carousel photos, quick demos and “in-hand” shots that highlight features, price and a clear call-to-action.
• Schedule and publish the posts at peak engagement times using a tool you’re comfortable with (Meta Business Suite, Later, Hootsuite, etc.).
• Engage with comments and DMs to nudge prospects toward an online checkout or an in-store visit.
• Track key metrics (reach, click-throughs, conversions) and provide a concise report at the end of the month so I know what converted and what we should double down on.

Acceptance criteria:
1. All three platforms have a cohesive visual style and up-to-date bio, links and highlights.
2. Minimum of 12 product-showcase posts per platform in the first month, with at least four native TikTok videos.
3. Sales-focused captions featuring relevant tennis hashtags and a direct purchase link.
4. End-of-month analytics report that clearly ties content to sales or traffic uplift.

If you’ve boosted e-commerce brands before—especially in sports or niche retail—let’s talk strategy and timelines.