Customer Upsell Email Campaign

I want to turn my existing customer base into repeat buyers through a tightly-targeted, highly-personalized email campaign. The single focus is increased sales, so every element—from copy to design to timing—needs to nudge people toward a purchase, upgrade, or cross-sell.

You’ll take ownership of the entire email flow: segment the list, craft persuasive copy that feels one-to-one, design mobile-friendly HTML, and load everything into the platform I’m using (Mailchimp is in place, but I’m open to Klaviyo or HubSpot if you can show clear advantages). Smart subject lines, dynamic content blocks, A/B tests, and post-send analytics are all part of the brief.

Deliverables I need from you:
• A segmentation plan that groups customers by purchase history and behavioural data
• Three conversion-focused email templates (welcome back, limited-time offer, cart booster) with editable HTML/CSS
• An automation workflow set live in the ESP, including triggers and timing
• A KPI dashboard or report template so I can track open, click, and revenue metrics in real time

Acceptance criteria: campaigns must render perfectly in the major email clients, reach at least 95 % inbox placement in the first send, and include clear UTM tagging so performance ties back to Google Analytics.

If you have a portfolio of revenue-generating flows or proven upsell wins for existing customers, that’s exactly what I’d like to see.