Shopify Rehash & Meta Channel Setup for PEDPIX

PEDPIX — Shopify Redesign + Meta Ads/Tracking Setup

We're repositioning PEDPIX from a furniture reseller to a manufacturer-led, direct-to-home furniture brand. Need a freelancer to handle two connected workstreams:

1. Website Redesign (Shopify)

Room-based navigation (Living Room, Bedroom, Study & Office, Storage, Kitchen)
Homepage rebuild: hero, trust strip, "Why PEDPIX," shop-by-room grid, customer proof, FAQ
New trust pages: About Us, Warranty, Returns & Refunds, Shipping & Delivery, Bulk/Business Orders
Product page standardization: clean titles, materials/dimensions table, warranty line, alt text
Full structure and copy already drafted — will share on award

2. Meta Ads & Tracking Setup

Connect Shopify via the official Facebook & Instagram Sales Channel only
Connect correct Page, Instagram, Business Manager, Pixel/Dataset, and product catalogue
Enable max customer data sharing + Conversions API (CAPI)
Remove any old manually-added Pixel code (avoid duplicate events)
Verify PageView, ViewContent, AddToCart, InitiateCheckout, Purchase in Events Manager
Test full purchase flow with screenshot proof
Confirm catalogue sync for retargeting/catalogue ads
Set up and test click-to-WhatsApp campaigns — must open the correct number and optimize for Messaging Conversations (not Link Clicks). Note: a prior campaign got clicks but no messages, likely due to wrong objective/number — this must not repeat.
Do not launch ads until tracking and WhatsApp are fully verified

Handover requirements:

Screenshots of all 5 events firing correctly
Confirmation CAPI is active alongside browser pixel
Completed end-to-end test purchase with proof
Confirmation WhatsApp button + Messaging Conversations objective are working