B2B Exhibition Lead Generation

I’m gearing up for an upcoming B2B exhibition and want an experienced exhibition-industry professional to run a dedicated cold-calling campaign aimed squarely at potential exhibitors.

Because you already understand how trade-show timelines, stand packages, and budget approvals work, you’ll be able to speak the right language on the phone and handle common objections on the spot.

Scope of work
• Source or enrich a qualified list of companies that fit the exhibitor profile (I can share some exhibitors data to get you started).
• Call decision-makers, introduce the event, and pinpoint one key metric: their current interest in exhibiting.( I will share the exhibition details, will share the ready script, also will give you the proper download.)
• Record every conversation in a shared tracker noting company name, contact person, direct line/email, and an “Interested / Not now” flag. (Will share the Google Doc)
• Provide a concise daily summary so I can follow up with marketing collateral or contracts.

Acceptance criteria
A lead is considered valid when the prospect confirms genuine interest in taking exhibition space and agrees to receive further information from my team. Quality outweighs quantity; we’ll agree on realistic daily and overall targets once you’ve reviewed the call list.

Tools are up to you—CRM, auto-dialer, or even a simple spreadsheet—as long as results are clear and exportable.

If you’ve successfully filled exhibitor halls before and relish converting cold calls into warm opportunities, let’s talk and get this rolling right away.