Website Upgrade & SEO Enhancement

Full Blueprint Delivery & Fixed-Price Terms:
The complete 16-page master blueprint—containing all finalized page-by-page copy, H1/H2 structures, metadata, and raw JSON-LD schema code blocks—is fully prepared and ready. It will be sent to the selected developer immediately upon officially awarding the project.
Note: By submitting a bid on this project, you confirm that your quoted price is your final fixed rate and covers the complete execution of all tasks outlined in this brief (including content updates, schema insertion, redirects, alt tags, and layout improvements), regardless of the detailed text contained within the blueprint.

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Freelancer Job Description
Title: Web Developer / Technical SEO Specialist: Website Update & SEO Optimization (Existing Site)

Project Overview:
We need an experienced, detail-oriented web developer to update, optimize, and polish our existing website for Uptown Galleria Nails in Houston, TX (77027).

This is NOT a build from scratch—it is a comprehensive update to an existing site. All site architecture, copy, meta tags, and JSON-LD schema scripts are 99% complete and ready to deploy.

Scope of Work & Technical Tasks:
1. Duplicate Page Cleanup & 301 Redirects:

* Delete or unpublish the outdated policy draft page located at /policy-old/.

* Set up a permanent 301 redirect from [https://www.uptowngallerianails.com/policy-old/](https://www.uptowngallerianails.com/policy-old/) to the live policy page [https://www.uptowngallerianails.com/policy/](https://www.uptowngallerianails.com/policy/).

2. Backend Image ALT Text Optimization:

* Add descriptive HTML alt attributes to all images across the Homepage, Gallery, and Services pages.

* Rule: Do NOT change existing visual hover titles (e.g., "dip with marble") or file names. Append location-based descriptions in the backend code (e.g., alt="Russian manicure with neutral builder gel overlay in Houston Galleria").

3. Schema Markup (JSON-LD Verification):

* Ensure standard LocalBusiness JSON-LD schema is active across all pages with accurate NAP, opening hours, and direct booking URLs matching our Google Business Profile.

* Maintain valid BreadcrumbList schema and clear any Search Console article warnings.

4. User Experience & Conversion (CRO):

* Verify a prominent "Book Appointment" call-to-action button is visible above the fold on mobile and desktop views.

* Ensure site navigation links strictly to active canonical URLs (/, /services/, /gallery/, /policy/).

5. Layout & Visual Design Improvements:

* Sticky Mobile Booking Bar: Implement a fixed bottom bar on mobile screens with direct [ BOOK APPOINTMENT ] and contact triggers.

* Sticky Sub-Category Nav: Add a clean horizontal scrolling pill-menu on service pages ([ All ] [ Russian Manicures ] [ Builder Gel ] [ Gel-X ] [ Pedicures ]) for smooth navigation.

* Trust & Hygiene Bar: Insert a sleek 3-icon minimal trust banner below the homepage hero section highlighting medical-grade sterilization and single-use tools.

Application Guidelines:
CRITICAL REQUIREMENT: Do NOT call our business phone number regarding this posting. All communications must remain strictly within this platform. Unsolicited phone calls will result in immediate disqualification and being reported to Freelancers.

BIDDING INSTRUCTION: Please review the scope carefully and submit your final, accurate fixed-price bid amount. Placeholder bids or auto-generated proposals will be rejected.