Website Redesign for Display Drafter

Hi,

I am looking for a freelancer to redesign and develop my website for Display Drafter.

Website:
https://displaydrafter.com/

The company provides POP display design, 3D rendering, CAD drafting, engineering, fabrication drawings, and production documentation. We work as an extension of display companies' design and engineering departments.

I want the new website to have a professional industrial design + engineering + POP display appearance. It should feel modern and credible, but not like a generic engineering or construction website.

Main pages

I would like the website to include:

Home
Strong hero section
POP display rendering/CAD imagery
Services overview
Concept-to-production process
Why work with us
Fast turnaround
Design-for-manufacturing messaging
Call-to-action for requesting a quote
Services
3D Rendering & Concept Development
Engineering & CAD Documentation
Fabrication Drawings
Assembly Documentation
Installation Documentation
Prototype & Production Support
Overflow & Ongoing Support
Industries & Materials
Industry applications
Metal
Wood
Tubing
Sheet metal
Wire
Plastics
Vacuum forming
Acrylic
Electronics
Graphic materials
Portfolio
Display renderings
CAD models
Fabrication drawings
Assembly drawings
Engineering details
Projects should be organized into categories
Images should be easy to enlarge/view
About
Company experience
Team
Manufacturing-focused design philosophy
Materials/manufacturing experience
Software and deliverables
Confidentiality/NDA information

Articles / Design Insights

This is an important part of the website.

I want a section where I can regularly publish articles about bad POP display design, common design mistakes, manufacturing problems, and ways displays can be improved.

Each article should support:

Title
Featured image
Multiple images throughout the article
Text formatting
Captions
Image galleries if needed
Categories
Tags
Author
Date
Related articles
SEO title and meta description
Social sharing
Need to be able to track who visited my website

I want this to work like a normal WordPress blog so I can create and publish articles myself without contacting the developer.

Example article topics could include:

"5 Common POP Display Design Mistakes"
"Why This Display Is More Expensive to Manufacture Than It Needs to Be"
"What Makes a Good Retail Display?"
"Designing a Display for High-Volume Production"
"Common Problems With Display Assembly"

The articles should allow me to show bad design examples with pictures and then explain what could have been done differently.

Design direction

I want the site to have:

Professional industrial/engineering appearance
Clean white space
Dark navy/blue technical accents
CAD/blueprint graphics
High-quality POP display renderings
Strong typography
Modern responsive design
Desktop, tablet and mobile versions
Subtle animations where appropriate
Fast loading
Professional navigation

I do NOT want a website that looks like a generic WordPress template.

The visual direction should communicate:

POP Display Design + 3D Rendering + Engineering + Manufacturing

Important functionality

The site should be built so that I can easily:

Add new portfolio projects
Add new articles
Add/edit images
Create article categories
Create portfolio categories
Update text
Update SEO information
Manage the website without coding

I would prefer WordPress so that I have full control of the website after completion.

SEO

Please include the basic technical SEO setup:

SEO-friendly page structure
Editable page titles/meta descriptions
Proper heading structure
Image alt text
XML sitemap
Google Search Console compatibility
Google Analytics
Mobile optimization
Fast page loading
Schema/structured data where appropriate

All website, hosting, domain, analytics and administrator accounts should remain owned by Display Drafter.

Portfolio / image requirements

A major part of this website will be visual.

I want the portfolio to show the difference between:

Concept → 3D Rendering → CAD → Fabrication Drawing → Production

The website should make technical drawings look professional rather than simply displaying them as ordinary PDF files.

What I want from you

Before development, I would like you to provide:

Homepage design
Services page design
Industries & Materials page design
Portfolio page design
About page design
Articles/Design Insights page design
Individual article page design
Contact/Request a Quote page design

I want to approve the designs before the full website is developed.

Please provide a fixed project price, estimated timeline, what is included, what is not included, and what happens if additional pages or revisions are required.

I would also like to know:

What WordPress theme/page builder you recommend
What plugins you plan to use
Whether there will be recurring plugin/theme fees
Whether I will receive full WordPress administrator access
Whether you provide a complete website backup at completion
Whether you provide basic training on adding articles and portfolio projects
How many design revisions are included

I am looking for someone who can handle both the professional visual design and WordPress development, not just install a template.

Please send examples of websites you have designed that demonstrate strong industrial, engineering, manufacturing, product-design, or B2B design work.

Thank you.
Make the Articles/Design Insights system a specific deliverable, not just “blog functionality.”

That's potentially one of the most valuable parts of this site for you because you can continually create content such as “Bad Display Design” breakdowns. You could show an image of a display, identify the design problem, explain the manufacturing consequence, and then show your improved approach.

I would structure the article page roughly like:

THE DESIGN PROBLEM
Large photo of the questionable display

↓

WHAT'S WRONG?
Your explanation with annotated images

↓

WHY IT MATTERS
Cost / assembly / durability / shipping / merchandising issues

↓

HOW WE'D APPROACH IT
Improved concept or rendering

↓

THE TAKEAWAY
Short conclusion