Wake Sports Coalition Identity Revamp

Hi Josh,
I reviewed your brief and the existing AI-generated concepts — that's actually a strong starting point. Rather than scrapping them, I'll pull the strongest visual ideas and rebuild them into a polished, production-ready identity: real typography decisions, consistent spacing, and versions that scale from a hat embroidery to a website header.
What I'll deliver:
Full logo suite (primary, badge/icon, merch-friendly, social version) + brand guidelines
Responsive website (Home, Mission, Wake Sports, Events, Advocacy, Newsletter, Get Involved, etc.)
Newsletter template matching the brand system
Merch/promo designs (shirts, hats, stickers, banners, social graphics)
Process: Research your AI concepts & audience → develop visual direction → build full identity → apply to website → extend to newsletter/merch → deliver organized final assets (digital + print ready).
I work across both design and development, so I'm not just handing you files that look good in Illustrator — everything is built to actually implement cleanly on the site and in production.
Goal: someone sees your logo, site, shirt, or newsletter and instantly knows it's Maine Wake Sports Coalition — Maine, water, wake sports, community, conservation, in one consistent system.
Happy to start with the logo/brand direction first if you'd like to see the approach before committing to the full scope.
Best,
Md Shahabuddin