Vintage Pastel Logo Design

I’d like a logo that instantly evokes a timeless, vintage feel while remaining fresh and inviting through a pastel-based, classic colour palette. I already have a set of mood-boards and visual references that capture the story behind the brand, and I’ll share them with you as soon as we connect so you can see the direction I’m after.

The core aesthetic I’m drawn to is unmistakably vintage—think soft, nostalgic hues rather than loud retro pops. From your side, feel free to weave in any subtle flourishes that complement a classic scheme, but heavy ornamental scrolls or bold retro typography aren’t essential unless you see a tasteful way to incorporate them.

My priorities are:

• A primary logo and one simplified mark that both read clearly at small and large sizes
• Editable vector files (AI/SVG), plus high-resolution PNG and JPG exports
• A brief colour guide noting HEX and CMYK values for the chosen pastel palette

I typically review one initial concept and up to two refinement rounds before final sign-off. Adobe Illustrator is preferred for the final artwork so everything remains fully scalable. If that workflow aligns with you, let’s talk through the mood-boards and get started.