TRUEHEAT Meta Ads Scaling

I’m ready to turn the early buzz around TRUEHEAT Armor (we’ve collected about forty organic pre-orders so far) into a steady flow of paid sales. The single, overriding goal is to increase purchases, and I’m prepared to start with a media spend of roughly $75 per day on Facebook and Instagram.

Here’s where you come in. I need an experienced Meta Ads specialist who knows Shopify inside out and can own the entire purchase-focused funnel: installing and auditing the Pixel/CAPI, structuring conversion campaigns, running systematic creative tests, building efficient retargeting loops, and tightening bids until our cost per acquisition is exactly where it needs to be. CPA will be the key metric we judge success by, though a healthy ROAS is obviously welcome.

Assets on hand include high-quality product images. If you have a knack for turning stills into thumb-stopping motion or guiding us on user-generated content, great—there’s room to expand, but we’ll start with what’s ready.

When you reply, please show concrete results from other physical-product stores you’ve scaled on Meta: screenshots or reports that highlight spend, purchase volume, and average CPA. I’m looking for proof you can move fast, think strategically, and communicate clearly. Perform well on this launch and you’ll have an ongoing seat at the table as we roll out new SKUs and higher budgets.