Travel Agency Lead-Generating Social Campaign

My travel agency has grown purely by word-of-mouth, but now I’m ready to capture a steady stream of qualified leads online. I’ve never run any marketing before, so I need a specialist who can build and manage Facebook and Instagram campaigns from the ground up.

The core objective is simple: turn curious travelers into solid enquiries for the destinations and packages we offer. You’ll start by setting up (or refreshing) both profiles so they look trustworthy and on-brand, then craft a content and ad strategy that highlights our unique tours, seasonal deals and insider tips.

I’m picturing a mix of engaging organic posts, story highlights, and targeted paid ads that drive users to a lead form or direct message. Clear tracking, pixel placement, and a straightforward reporting routine are critical so I can see exactly how many leads each campaign produces and what it costs me.

Deliverables I expect:
• Optimised Facebook & Instagram business pages
• 30-day content calendar with post captions and visuals
• Ad creative (image/video), copy, audience setup, and budget recommendations
• Lead-capture workflow (forms, CTAs, or Messenger automation)
• Weekly performance summary and end-of-month report with next-step suggestions

If you have proven results in travel or similar experience-driven niches, I’d love to see them. Let’s turn my destinations into must-book adventures and my agency into the first name travellers think of when planning their next trip.