Trade Marketing Manager

Key focus on Stanley / Stanley Fatmax brand, only support if needed in case of Facom and Irwin

Setting and implementing promotional strategy, long and short-term marketing plans

Introducing promotions, new products, concepts, displays, etc.

Creation of pricing policy according to company guidelines, pricing process and price lists development and implementation

Organizing events, catalogues, fairs, translations

Very close cooperation with CE Group Marketing Managers – Stanley and implementation and adaptation for local market

Creation and execution of local sell activities and cooperation with local sales teams

Translation and adaptation of materials and work with translation agency

Close cooperation with CE digital and social media manager and also with Regional product team CEE

Budget management including purchase orders process (PO) and allocate/invest funds to achieve best ROI

Measure and report performance of marketing campaigns, gain insight and assess against goals

Competition activities monitoring, market analyses

Close cooperation with sales team of Romania/Balkan

Regular touch with CE marketing team members and also CEE region

Administrate various tasks – system updates, pricing set up, …

Analyze the market and competition to identify new channels, customers, partners

Regular customer meetings and visits

We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Originally posted on Himalayas