TikTok Awareness Campaign Manager

I’m ready to expand my brand’s visibility on TikTok and need someone who can take full ownership of an awareness-first campaign aimed squarely at teenagers and young adults. The priority is reach: I want fresh eyes on the brand from people who don’t yet know we exist, not immediate sales or heavy community management.

Here’s what I have in mind
• A creative calendar packed with fun trends, challenges, and other highly shareable short-form videos that fit TikTok culture.
• End-to-end handling—from concept and script ideas through filming guidance, editing (CapCut, Premiere, or similar), posting, and optimisation of captions, sounds, and hashtags.
• Consistent posting cadence (minimum three pieces per week) for at least one month, with flexibility to adjust if a particular trend pops.
• Tactical use of TikTok’s in-app analytics to track reach, views, follower growth, and top-of-funnel metrics so we know what’s resonating.
• Simple weekly reports summarising what worked, what didn’t, and how we’ll pivot content or timing to keep momentum.

Acceptance criteria
1. At least 12 original TikTok videos delivered and posted to the brand account in the first month.
2. Each video tailored to trend or challenge formats popular within the last two weeks of production.
3. A reach uplift of at least 20 % compared with the account’s previous 30-day baseline, demonstrated via TikTok analytics screenshots.
4. Clear documentation of hashtags, posting times, and performance insights in the weekly reports.

I’ll provide brand assets, logos, tone guidelines, and any product footage you might need. If you have a proven track record of making brands go viral—or at least highly visible—among Gen Z and young millennials, let’s talk.