Tag Manager & Analytics Ad Tracking
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
I need a clean, reliable setup in Google Tag Manager and Google Analytics that lets me see exactly how my Google Ads are performing. Conversions, clicks, and revenue all have to appear in both Analytics and the Google Ads interface without any double-counting or missing data.
Right now purchases are coming through an e-commerce platform integration, and that piece is working, but I want the Ad click → purchase path tied back to the exact campaign. In addition, I have phone call conversions running in Google Ads that aren’t being captured in Analytics yet, so those need tags or a call-tracking solution pushed through GTM as well.
What I expect from you:
• Configure or fine-tune the necessary tags, triggers, and variables in GTM for purchases and phone calls.
• Import the conversion actions into Google Ads and verify that clicks, conversions, and revenue report consistently across all three tools (GTM, GA, Ads).
• Provide a short hand-off document or screen-share walkthrough so I understand how everything was set up, and so future changes are straightforward.
Please keep the implementation lightweight—no extra code if GTM templates or built-in GA4 events will do—and test thoroughly in preview/debug mode before publishing.
Right now purchases are coming through an e-commerce platform integration, and that piece is working, but I want the Ad click → purchase path tied back to the exact campaign. In addition, I have phone call conversions running in Google Ads that aren’t being captured in Analytics yet, so those need tags or a call-tracking solution pushed through GTM as well.
What I expect from you:
• Configure or fine-tune the necessary tags, triggers, and variables in GTM for purchases and phone calls.
• Import the conversion actions into Google Ads and verify that clicks, conversions, and revenue report consistently across all three tools (GTM, GA, Ads).
• Provide a short hand-off document or screen-share walkthrough so I understand how everything was set up, and so future changes are straightforward.
Please keep the implementation lightweight—no extra code if GTM templates or built-in GA4 events will do—and test thoroughly in preview/debug mode before publishing.
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