Social Media Manager for Property Management Firm
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
We are a full-service Short-Term Rental (STR) property management firm headquartered in Atlanta, GA, with an expanding national presence. We handle end-to-end management for property owners and real estate investors.
We are seeking a results-oriented Social Media Manager to establish and scale our brand footprint across Instagram, Facebook, and X (Twitter). The primary objective is to build an organic, highly targeted audience of 500 real followers on each platform within 45 days using a combined strategy of authority-driven content and low-budget Meta ad campaigns ($5–$15/day).
Candidate Screening Notice (Please Read Carefully)
Attention: We use automated checks to filter out generic copy-paste proposals and job bots. Proposals containing AI-generated fluff, boilerplate templates, or missing answers to our specific screening questions will be instantly declined without review.
Scope of Work & Key Responsibilities
Profile Setup & Optimization: Build cohesive profile designs across Instagram, Facebook, and X. Draft SEO-friendly bios incorporating our primary value drivers: 15% management fee, in-house maintenance crew, 90%+ negative review removal success, and a team composed of former Airbnb Customer Service Representatives and Ambassadors.
Content Creation & Scheduling: Produce and schedule 3–5 strategic B2B posts per week per platform. Content must educate property owners and investors on passive income generation, asset protection, and revenue optimization.
Short-Form Video Production: Script, edit, and format short-form vertical videos (Reels) using high-quality visual transitions (property turnovers, dynamic pricing walk-throughs) and relevant audio.
Meta Ad Management: Set up and manage targeted Meta "Profile Visit" ad campaigns utilizing top-performing organic posts to accelerate local follower acquisition.
Community Engagement: Conduct daily targeted outreach by commenting on local real estate investment pages, regional business networks, and Atlanta developer hubs.
X (Twitter) Strategy: Draft educational, data-driven threads covering rental yield analytics, hospitality trends, and risk management to attract real estate investors.
Project Milestones & Payment Terms
Payments will be released upon meeting the following performance milestones:
Milestone 1 (Day 5 - Setup & Launch): All 3 profiles built, optimized, cross-linked, and populated with an initial 6–9 posts ("Grid Fill") to establish brand credibility.
Milestone 2 (Day 20 - Traction Phase): Reach 150+ verified, niche-relevant followers on each platform via organic outreach and initial ad testing.
Milestone 3 (Day 45 - Target Phase): Achieve the target of 500+ authentic followers across Instagram, Facebook, and X with steady engagement and zero automated or bot activity.
Freelancer Requirements
Demonstrated experience managing social media accounts within Real Estate, Short-Term Rentals, Hospitality, or Property Management.
Hands-on experience with Meta Ads Manager (specifically profile visits and engagement campaigns) and track record of maintaining a low Cost Per Follower (CPF).
Familiarity with the short-term rental market and related software (Airbnb, VRBO, PriceLabs, Wheelhouse) to write accurate, authoritative copy.
Strict Quality Policy: No bots, click farms, or automated follow/unfollow schemes. Account analytics will be audited before milestone releases.
Required Application Screening Questions
To confirm you have read the details of this posting and are not an automated bot, your proposal must begin with the keyword "AMBASSADOR" in the very first line.
Additionally, you must answer the following 3 questions directly in your proposal. Generic answers will result in immediate disqualification:
Given our main value drivers (15% management fee, staff of former Airbnb employees, 90%+ review removal success), which angle would you prioritize for a short-form Instagram Reel targeted at property owners, and why?
What specific tactics will you use on X (Twitter) to isolate real estate investors rather than general travelers?
What is your estimated target Cost Per Follower (CPF) range for our Meta ad testing?
Submission Requirement: Please attach or link 1–2 direct examples, portfolio links, or video samples from past work in real estate or hospitality. Generic portfolios will be ignored
We are seeking a results-oriented Social Media Manager to establish and scale our brand footprint across Instagram, Facebook, and X (Twitter). The primary objective is to build an organic, highly targeted audience of 500 real followers on each platform within 45 days using a combined strategy of authority-driven content and low-budget Meta ad campaigns ($5–$15/day).
Candidate Screening Notice (Please Read Carefully)
Attention: We use automated checks to filter out generic copy-paste proposals and job bots. Proposals containing AI-generated fluff, boilerplate templates, or missing answers to our specific screening questions will be instantly declined without review.
Scope of Work & Key Responsibilities
Profile Setup & Optimization: Build cohesive profile designs across Instagram, Facebook, and X. Draft SEO-friendly bios incorporating our primary value drivers: 15% management fee, in-house maintenance crew, 90%+ negative review removal success, and a team composed of former Airbnb Customer Service Representatives and Ambassadors.
Content Creation & Scheduling: Produce and schedule 3–5 strategic B2B posts per week per platform. Content must educate property owners and investors on passive income generation, asset protection, and revenue optimization.
Short-Form Video Production: Script, edit, and format short-form vertical videos (Reels) using high-quality visual transitions (property turnovers, dynamic pricing walk-throughs) and relevant audio.
Meta Ad Management: Set up and manage targeted Meta "Profile Visit" ad campaigns utilizing top-performing organic posts to accelerate local follower acquisition.
Community Engagement: Conduct daily targeted outreach by commenting on local real estate investment pages, regional business networks, and Atlanta developer hubs.
X (Twitter) Strategy: Draft educational, data-driven threads covering rental yield analytics, hospitality trends, and risk management to attract real estate investors.
Project Milestones & Payment Terms
Payments will be released upon meeting the following performance milestones:
Milestone 1 (Day 5 - Setup & Launch): All 3 profiles built, optimized, cross-linked, and populated with an initial 6–9 posts ("Grid Fill") to establish brand credibility.
Milestone 2 (Day 20 - Traction Phase): Reach 150+ verified, niche-relevant followers on each platform via organic outreach and initial ad testing.
Milestone 3 (Day 45 - Target Phase): Achieve the target of 500+ authentic followers across Instagram, Facebook, and X with steady engagement and zero automated or bot activity.
Freelancer Requirements
Demonstrated experience managing social media accounts within Real Estate, Short-Term Rentals, Hospitality, or Property Management.
Hands-on experience with Meta Ads Manager (specifically profile visits and engagement campaigns) and track record of maintaining a low Cost Per Follower (CPF).
Familiarity with the short-term rental market and related software (Airbnb, VRBO, PriceLabs, Wheelhouse) to write accurate, authoritative copy.
Strict Quality Policy: No bots, click farms, or automated follow/unfollow schemes. Account analytics will be audited before milestone releases.
Required Application Screening Questions
To confirm you have read the details of this posting and are not an automated bot, your proposal must begin with the keyword "AMBASSADOR" in the very first line.
Additionally, you must answer the following 3 questions directly in your proposal. Generic answers will result in immediate disqualification:
Given our main value drivers (15% management fee, staff of former Airbnb employees, 90%+ review removal success), which angle would you prioritize for a short-form Instagram Reel targeted at property owners, and why?
What specific tactics will you use on X (Twitter) to isolate real estate investors rather than general travelers?
What is your estimated target Cost Per Follower (CPF) range for our Meta ad testing?
Submission Requirement: Please attach or link 1–2 direct examples, portfolio links, or video samples from past work in real estate or hospitality. Generic portfolios will be ignored
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