Social & Email Brand Awareness -- 2

My main objective is to raise our brand’s visibility, and I want to do it where our audience already spends time: on Instagram and Twitter, complemented by a well-timed email sequence that keeps us in their inbox.

Here’s how I picture the engagement unfolding:

• Strategy & Calendar – Map out a four-week content plan for Instagram and Twitter that balances organic posts, short-form video, and paid boosts, then align a parallel email cadence that nudges new followers to subscribe and existing subscribers back to our socials.
• Creative Production – Design graphics, write captions and email copy, and adapt everything to platform best practices so the voice feels consistent across channels.
• Deployment – Schedule posts through a tool like Buffer, Hootsuite, or the native schedulers, and handle email sends in our Mailchimp account.
• Reporting – Provide weekly dashboards on reach, follower growth, open rates, and click-throughs, plus a wrap-up analysis with recommendations for next steps (including the option to expand into search if the data points that way).

All assets must be original, use the brand guidelines I will share, and be ready for direct publishing. Let me know your proposed timeline to kick off, any tool preferences, and examples of previous Instagram-Twitter plus email campaigns so I can gauge fit quickly.