Shopify Site Updates & B2B Marketing -- 2

My Shopify store for bespoke aromatherapy and natural perfume needs a quick but thoughtful refresh and a push toward wholesale buyers.

First, I want the homepage and other sections tuned up:
• Replace some photos with new images I will supply
• Insert new copy I have written
• Adjust the main headers and sub-headers so the navigation per my direction.

Once the storefront looks sharper, I need help reaching Business-to-Business clients. I have 33 years in the field yet very little structured outreach. Your role will be to craft and launch a small-scale B2B campaign—think LinkedIn posts or ads, targeted email sequences, and a landing page inside Shopify that invites wholesale inquiries. I am open to whichever channels suit an artisan fragrance brand best as long as we can measure leads.

Deliverables I can easily review:
1. Updated copy throughout the site that I provide {Word Doc for approval, then implemented in Shopify}.
2. Swapped images and redesigned headers live on site.
3. A concise B2B marketing plan (1-2 pages).
4. Initial campaign assets created and scheduled or launched.
5. Brief performance report after the first week.

Please be comfortable working inside Shopify’s theme editor, familiar with lightweight image optimization tools. I will write all the copy and supply photos. If you have run LinkedIn or email automations for lifestyle brands before, let me know—those wins will help me choose quickly.