SEO Outreach & Link Building for a Kids’ Learning App (White-Hat Only)
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Project Description
About Us
Toddler’s Galaxy — https://toddlersgalaxy.com — is a web-based learning app for children aged 2–6.
Our platform features 28 worlds and 20 mini-games covering letters, phonics, numbers, shapes, animals, flags, and stories.
Our product is designed for parents looking for an ad-free learning experience, with no trackers and one-time passes. We target parents in India, the US, and the UK.
What We Have Already Completed
Please do not include the following work in your proposal, as it is already done:
Technical SEO, including static pre-rendered pages, sitemap, schema, and Core Web Vitals.
Keyword mapping and 10 landing pages, including /alphabet-games and /world-flags-for-kids.
A blog with four published articles and a three-month content calendar.
A list of 36 outreach targets and email templates.
All content writing, which we handle internally.
Scope of Work — 8 Weeks
1. Keyword Research & Competitor Analysis (Weeks 1–2)
Analyse our existing 87 keywords using Ahrefs or Semrush.
Provide monthly search volume for India, the US, and the UK, keyword difficulty, SERP features, and the top three ranking competitors.
Identify 20–30 additional relevant keywords worth targeting.
Conduct a backlink gap analysis of 3–5 competing kids’ learning apps to identify websites linking to them.
Deliver all findings in a structured Google Sheet.
2. Personalised SEO Outreach (Weeks 2–8)
Send at least 40 personalised outreach pitches to genuine parenting, education, and app-review websites.
Identify opportunities in “best apps for toddlers” articles, editorial features, guest contributions, and educational resource pages.
Use our existing outreach list alongside your own research.
Follow up once with each relevant contact.
We supply the content and approve every pitch before it is sent.
The goal is to earn genuine editorial coverage and relevant, high-quality backlinks.
3. Relevant Listings & Product Hunt Preparation (Weeks 2–6)
Research and submit Toddler’s Galaxy to 8–10 legitimate directories or product-discovery platforms approved by us.
Potential candidates include Educational App Store, AlternativeTo, SaaSHub, and Crunchbase, subject to relevance and eligibility.
Help prepare a Product Hunt launch, including positioning, listing copy, and launch preparation.
4. Journalist & Media Opportunities
Monitor Qwoted, Featured, and SourceBottle for relevant opportunities involving parenting, screen time, early learning, and children's educational technology.
Identify suitable requests and draft responses for our approval before submission.
5. Reporting & Performance Tracking
Track 30 agreed target keywords.
Provide two monthly reports using read-only Google Search Console access.
Report on clicks, search queries, landing pages, and newly acquired backlinks.
Include 3–5 actionable recommendations in each report.
Strict White-Hat SEO Rules
Any breach of these rules may result in immediate contract termination.
No paid links: No paid placements, private blog networks (PBNs), link farms, or websites that sell guest-post placements.
No spam tactics: No mass emails, generic templated pitches, link exchanges, web 2.0 links, social bookmarking, blog comments, forum spam, Q&A spam, or low-quality directories.
Personalised outreach only: Every pitch must be specifically written for its intended website and contact.
Approval required: Obtain our approval before sending any pitch, submitting listing copy, or publishing any response.
Accurate product claims: Use only product facts supplied by us. Do not claim “best,” “#1,” or “guaranteed” status, or make unsupported learning-outcome promises.
Restricted access: No website or admin access is required. No tracking scripts or pixels may be installed. Google Search Console access, if needed, will be read-only.
No ranking guarantees: We do not buy rankings and expect realistic, transparent reporting without guaranteed SEO outcomes.
Milestone-Based Payments
Payment will be released against the following deliverables:
Milestone 1: Keyword research and competitor backlink-gap analysis sheet.
Milestone 2: First 20 approved outreach pitches sent, with an outreach log.
Milestone 3: Next 20 pitches sent, approved listings submitted, and first monthly report.
Milestone 4: Final report with outreach results, live editorial placements, backlink details, keyword progress, and recommendations.
Performance bonus: An additional bonus may be paid for each live editorial placement on a website approved by us, provided the placement is earned organically and no payment is made to the publishing website for the link.
Our Expectations
We are looking for a genuine SEO outreach specialist who prioritises editorial quality, relevant websites, personalised communication, and sustainable organic growth over vanity metrics.
Please apply only if you can demonstrate relevant experience and are comfortable working within our approval process and strict white-hat guidelines.
About Us
Toddler’s Galaxy — https://toddlersgalaxy.com — is a web-based learning app for children aged 2–6.
Our platform features 28 worlds and 20 mini-games covering letters, phonics, numbers, shapes, animals, flags, and stories.
Our product is designed for parents looking for an ad-free learning experience, with no trackers and one-time passes. We target parents in India, the US, and the UK.
What We Have Already Completed
Please do not include the following work in your proposal, as it is already done:
Technical SEO, including static pre-rendered pages, sitemap, schema, and Core Web Vitals.
Keyword mapping and 10 landing pages, including /alphabet-games and /world-flags-for-kids.
A blog with four published articles and a three-month content calendar.
A list of 36 outreach targets and email templates.
All content writing, which we handle internally.
Scope of Work — 8 Weeks
1. Keyword Research & Competitor Analysis (Weeks 1–2)
Analyse our existing 87 keywords using Ahrefs or Semrush.
Provide monthly search volume for India, the US, and the UK, keyword difficulty, SERP features, and the top three ranking competitors.
Identify 20–30 additional relevant keywords worth targeting.
Conduct a backlink gap analysis of 3–5 competing kids’ learning apps to identify websites linking to them.
Deliver all findings in a structured Google Sheet.
2. Personalised SEO Outreach (Weeks 2–8)
Send at least 40 personalised outreach pitches to genuine parenting, education, and app-review websites.
Identify opportunities in “best apps for toddlers” articles, editorial features, guest contributions, and educational resource pages.
Use our existing outreach list alongside your own research.
Follow up once with each relevant contact.
We supply the content and approve every pitch before it is sent.
The goal is to earn genuine editorial coverage and relevant, high-quality backlinks.
3. Relevant Listings & Product Hunt Preparation (Weeks 2–6)
Research and submit Toddler’s Galaxy to 8–10 legitimate directories or product-discovery platforms approved by us.
Potential candidates include Educational App Store, AlternativeTo, SaaSHub, and Crunchbase, subject to relevance and eligibility.
Help prepare a Product Hunt launch, including positioning, listing copy, and launch preparation.
4. Journalist & Media Opportunities
Monitor Qwoted, Featured, and SourceBottle for relevant opportunities involving parenting, screen time, early learning, and children's educational technology.
Identify suitable requests and draft responses for our approval before submission.
5. Reporting & Performance Tracking
Track 30 agreed target keywords.
Provide two monthly reports using read-only Google Search Console access.
Report on clicks, search queries, landing pages, and newly acquired backlinks.
Include 3–5 actionable recommendations in each report.
Strict White-Hat SEO Rules
Any breach of these rules may result in immediate contract termination.
No paid links: No paid placements, private blog networks (PBNs), link farms, or websites that sell guest-post placements.
No spam tactics: No mass emails, generic templated pitches, link exchanges, web 2.0 links, social bookmarking, blog comments, forum spam, Q&A spam, or low-quality directories.
Personalised outreach only: Every pitch must be specifically written for its intended website and contact.
Approval required: Obtain our approval before sending any pitch, submitting listing copy, or publishing any response.
Accurate product claims: Use only product facts supplied by us. Do not claim “best,” “#1,” or “guaranteed” status, or make unsupported learning-outcome promises.
Restricted access: No website or admin access is required. No tracking scripts or pixels may be installed. Google Search Console access, if needed, will be read-only.
No ranking guarantees: We do not buy rankings and expect realistic, transparent reporting without guaranteed SEO outcomes.
Milestone-Based Payments
Payment will be released against the following deliverables:
Milestone 1: Keyword research and competitor backlink-gap analysis sheet.
Milestone 2: First 20 approved outreach pitches sent, with an outreach log.
Milestone 3: Next 20 pitches sent, approved listings submitted, and first monthly report.
Milestone 4: Final report with outreach results, live editorial placements, backlink details, keyword progress, and recommendations.
Performance bonus: An additional bonus may be paid for each live editorial placement on a website approved by us, provided the placement is earned organically and no payment is made to the publishing website for the link.
Our Expectations
We are looking for a genuine SEO outreach specialist who prioritises editorial quality, relevant websites, personalised communication, and sustainable organic growth over vanity metrics.
Please apply only if you can demonstrate relevant experience and are comfortable working within our approval process and strict white-hat guidelines.
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