SEO, GEO & AEO Specialist for AI Consumer Startup

We are looking for an experienced SEO/GEO/AEO specialist to help improve the organic visibility of an early-stage AI consumer platform across Google, ChatGPT, Perplexity, Bing and other AI-powered search and answer engines.

This is not a traditional SEO-only project.

We are specifically looking for someone who understands how search is changing and can help us build visibility across:

- Google Search
- ChatGPT
- Perplexity
- Google AI Overviews
- Bing/Copilot
- Other AI answer and discovery platforms

## What we need

We want someone who can help us build the complete organic search and AI-discovery strategy from the ground up.

The project will include:

### 1. SEO Strategy

- Keyword research
- Search intent analysis
- Competitor analysis
- Category and positioning research
- Identification of high-intent search opportunities
- Long-tail keyword strategy
- Content cluster strategy
- Internal linking strategy
- Landing page recommendations

These are examples only. We expect the specialist to conduct independent research and challenge our assumptions.

### 2. GEO / AI Search Optimisation

We want us to be discoverable when users ask AI tools questions related to our offerings.

You should understand how brands and websites become sources referenced or cited by AI systems.

We need recommendations covering:

- Content structure for AI retrieval
- Entity optimisation
- Brand consistency across the web
- Citation opportunities
- Authority building
- Answer-friendly content
- Structured factual content
- Third-party mentions
- Digital PR opportunities
- AI crawler accessibility

### 3. AEO

Create an Answer Engine Optimisation framework including:

- FAQ architecture
- Question-based content
- Concise answer sections
- Featured snippet opportunities
- Conversational search queries
- "Can AI..." and "How do I..." queries
- Product comparison opportunities
- Educational content

Content should be designed for both humans and machines.

### 4. Technical SEO

Audit and recommend improvements covering:

- Site architecture
- Indexability
- Sitemap
- Robots.txt
- Canonical URLs
- Page speed
- Core Web Vitals
- Metadata
- Heading structure
- Internal linking
- Schema / structured data
- Organisation schema
- SoftwareApplication schema
- Breadcrumb schema
- Article schema where relevant

Also ensure the website can be appropriately crawled by major search and AI discovery systems.

### 5. Content Architecture

We do NOT want hundreds of low-quality AI-generated blog posts.

We prefer a smaller number of high-quality pages built around real user problems.

We want you to recommend the correct structure based on research rather than simply following these examples.

### 6. Measurement

We want a clear framework for measuring progress including:

- Organic impressions
- Organic clicks
- Search rankings
- Branded search growth
- Non-branded search growth
- Pages generating organic traffic
- AI referral traffic
- AI citations/mentions where measurable
- Domain authority / referring domains
- Conversion from organic traffic
- Search Console performance
- Bing Webmaster performance

## Deliverables

We expect the initial project to include:

1. Full SEO audit
2. GEO/AEO audit
3. Competitor analysis
4. Keyword research
5. Search opportunity map
6. Recommended site architecture
7. Recommended landing pages
8. Content strategy
9. Technical SEO recommendations
10. Schema recommendations
11. Internal linking strategy
12. AI-search visibility strategy
13. 90-day execution plan
14. KPI and reporting framework

We would also be open to continuing with the same person for implementation if the initial strategy is strong.

## Who we are looking for

You should ideally have experience with:

- SaaS or consumer technology products
- AI startups
- SEO strategy
- Technical SEO
- GEO / Generative Engine Optimisation
- AEO / Answer Engine Optimisation
- Google Search Console
- Bing Webmaster Tools
- Schema markup