SEO & AI Search Visibility (GEO) Specialist – Singapore Audiology Clinic
Budget / Salary500–1,000 SGD
TypeFreelance project
LocationRemote
Posted2 hours ago
1. Project Overview
We are an independent, audiologist-led hearing care clinic in Singapore, looking to improve our online visibility through:
Traditional Google Search Engine Optimisation (SEO).
Generative Engine Optimisation (GEO) for AI-powered search platforms such as ChatGPT, Google AI Overviews / AI Mode, and Gemini.
Website content optimisation and technical improvements.
Local SEO to attract relevant customers searching for hearing assessments, hearing aids and audiology services in Singapore.
We are looking for an experienced freelancer who can assess our existing website, implement improvements and provide measurable results.
This is an implementation-focused project, not just an SEO audit or strategy report.
2. Scope of Work
A. Website & Technical SEO Audit
Review our existing website and identify issues affecting search engine visibility.
Tasks:
Review website structure, navigation and page hierarchy.
Check Google indexing and crawlability.
Review robots.txt and XML sitemap.
Check website accessibility for OpenAI's OAI-SearchBot and other relevant search crawlers.
Identify broken links, duplicate content, missing metadata and technical errors.
Review mobile responsiveness and page loading performance.
Review URL structure, internal linking and image optimisation.
Check existing structured data / schema markup.
Identify technical improvements required for Google and AI search visibility.
Deliverables:
Technical SEO audit report.
Prioritised list of issues and recommended fixes.
Implementation of agreed technical improvements.
B. Traditional SEO Optimisation
Optimise the website to improve rankings for relevant local search terms.
Target keyword themes may include:
Hearing aids Singapore.
Audiologist Singapore.
Hearing test Singapore.
Hearing assessment Singapore.
Phonak hearing aids Singapore.
Signia hearing aids Singapore.
ReSound hearing aids Singapore.
Hearing aid fitting Singapore.
Hearing aid clinic Singapore.
Hearing aid prices Singapore.
Tasks:
Conduct keyword research and search intent analysis.
Review existing website content and identify gaps.
Optimise page titles, meta descriptions and headings.
Improve page content, internal links and image alt text.
Optimise existing service and product pages.
Recommend new pages only where there is a clear search or customer need.
Deliverables:
Keyword research and keyword-to-page mapping.
Optimisation of up to 8 existing website pages.
Recommendations for additional content opportunities.
C. Generative Engine Optimisation (GEO) – AI Search Visibility
Improve the website's ability to be understood, discovered and referenced by AI search platforms.
Platforms of interest:
ChatGPT Search.
Google AI Overviews and AI Mode.
Gemini.
Other relevant AI-powered search platforms.
Tasks:
Review whether AI search crawlers can access the website.
Check technical accessibility for OAI-SearchBot.
Improve website content structure so AI systems can clearly understand our services, expertise, location and differentiators.
Add appropriate structured data / schema markup, such as Organisation, LocalBusiness, Person, Service and relevant healthcare-related schema where appropriate.
Improve the clinic's About Us and audiologist profile pages.
Strengthen factual information about our services, hearing aid brands, clinical capabilities and aftercare.
Identify opportunities to improve the website's credibility and authority through relevant third-party references.
Review whether the clinic is accurately represented in AI search results.
The objective is to improve the likelihood of Hear Again being discovered, referenced and accurately represented in AI-generated answers. We understand that no freelancer can guarantee AI recommendations or rankings.
Deliverables:
GEO audit and implementation report.
Website improvements for AI search accessibility and content clarity.
Baseline AI visibility assessment.
A repeatable AI visibility measurement framework.
D. Content Development & Optimisation
Develop or improve useful, accurate and professionally written content.
Priority pages:
About Hear Again – clinic background, philosophy and services.
Audiologist Profile – professional experience and qualifications of our lead audiologist.
Hearing Assessment – assessment process and clinical services.
Hearing Aids in Singapore – hearing aid options and considerations.
Phonak Hearing Aids.
Signia Hearing Aids.
ReSound Hearing Aids.
Hearing Aid Fitting, Verification and Aftercare.
Also propose 3 educational articles, for example:
What should you consider before buying hearing aids in Singapore?
Why is Real Ear Measurement important when fitting hearing aids?
What is the difference between a hearing test and a hearing aid assessment?
Content must be original, factually accurate, easy for consumers to understand and reviewed for clinical accuracy by our audiologist before publication.
Avoid mass-produced AI articles, keyword stuffing, exaggerated medical claims and misleading promotional statements.
Deliverables:
Optimisation of up to 8 existing pages.
Drafting of up to 3 new educational articles.
On-page SEO optimisation for all agreed content.
E. Local SEO & Online Reputation
Improve the clinic's local search presence in Singapore.
Tasks:
Review and optimise Google Business Profile.
Ensure consistent clinic name, address, phone number and website details across relevant platforms.
Review local business listings and relevant healthcare directories.
Identify opportunities for legitimate industry and manufacturer references.
Review existing customer review visibility and provide recommendations for ethically encouraging genuine reviews.
Check consistency of clinic information across relevant online sources.
Do not purchase reviews, create fake listings or use artificial backlinks.
F. Analytics & Performance Tracking
Set up or review the necessary measurement tools.
Tasks:
Google Search Console configuration and review.
Google Analytics 4 review and relevant conversion tracking.
Track organic traffic, search impressions, clicks and keyword performance.
Track relevant AI referral traffic where identifiable.
Review Google's AI search reporting where available.
Establish a baseline for AI visibility across a defined set of relevant customer questions.
Suggested AI search test questions:
Which audiologist-led hearing aid clinics are available in Singapore?
Where can I get Phonak hearing aids in Singapore?
Where can I get professional hearing aid fitting and aftercare?
Which clinics offer Real Ear Measurement?
Where can I get an affordable hearing assessment in Singapore?
Repeat the tests monthly and record whether Hear Again is mentioned, recommended, cited and accurately described. Results should be treated as directional because AI answers vary.
Deliverables:
Baseline performance report.
Analytics and tracking setup.
Monthly performance report.
Recommendations for the next improvement cycle.
3. Project Deliverables Summary
The freelancer is expected to complete:
Website technical SEO audit and implementation.
Keyword research and keyword-to-page mapping.
Optimisation of up to 8 existing website pages.
Drafting of 3 new educational articles.
GEO audit and implementation.
Relevant structured data / schema markup.
Google Business Profile and local SEO optimisation.
Google Search Console and GA4 review / setup.
AI search visibility baseline and monthly tracking framework.
Final implementation report with outstanding recommendations.
4. Project Duration
Estimated duration: 4–6 weeks.
We prefer a freelancer who can independently manage the project, communicate progress clearly and implement agreed changes directly on the website.
Please identify any dependencies or access requirements at the beginning of the project.
5. Required Experience
Please apply only if you have practical experience in:
Technical and on-page SEO.
Local SEO for service-based businesses.
GEO / AI search optimisation.
Structured data and schema markup.
Google Search Console and Google Analytics 4.
Website content optimisation.
WordPress or the CMS used by our existing website.
Experience with healthcare, audiology, clinics or other professional services will be an advantage.
6. Application Requirements
Please provide:
Examples of websites you have optimised.
Your experience with GEO and AI search visibility.
Examples of measurable SEO improvements from previous projects.
Your proposed approach for this project.
Estimated project duration.
Fixed project fee, including a breakdown by workstream.
Any additional monthly maintenance or reporting charges.
Please clearly distinguish between work you will personally implement and work that requires our website developer.
7. Important Conditions
We retain ownership and administrative access to the website, Google accounts and analytics.
No black-hat SEO, paid link schemes, fake reviews or automated spam.
No unnecessary website rebuilds or expensive SEO tools without prior approval.
No guaranteed Google rankings or ChatGPT / Gemini recommendations.
All content relating to clinical services and hearing health must be approved by our audiologist before publication.
All work, deliverables and account configurations must be handed over at the end of the project.
Our priority is practical implementation and measurable improvement in Google and AI search visibility, not simply receiving an audit or a list of recommendations.
We are an independent, audiologist-led hearing care clinic in Singapore, looking to improve our online visibility through:
Traditional Google Search Engine Optimisation (SEO).
Generative Engine Optimisation (GEO) for AI-powered search platforms such as ChatGPT, Google AI Overviews / AI Mode, and Gemini.
Website content optimisation and technical improvements.
Local SEO to attract relevant customers searching for hearing assessments, hearing aids and audiology services in Singapore.
We are looking for an experienced freelancer who can assess our existing website, implement improvements and provide measurable results.
This is an implementation-focused project, not just an SEO audit or strategy report.
2. Scope of Work
A. Website & Technical SEO Audit
Review our existing website and identify issues affecting search engine visibility.
Tasks:
Review website structure, navigation and page hierarchy.
Check Google indexing and crawlability.
Review robots.txt and XML sitemap.
Check website accessibility for OpenAI's OAI-SearchBot and other relevant search crawlers.
Identify broken links, duplicate content, missing metadata and technical errors.
Review mobile responsiveness and page loading performance.
Review URL structure, internal linking and image optimisation.
Check existing structured data / schema markup.
Identify technical improvements required for Google and AI search visibility.
Deliverables:
Technical SEO audit report.
Prioritised list of issues and recommended fixes.
Implementation of agreed technical improvements.
B. Traditional SEO Optimisation
Optimise the website to improve rankings for relevant local search terms.
Target keyword themes may include:
Hearing aids Singapore.
Audiologist Singapore.
Hearing test Singapore.
Hearing assessment Singapore.
Phonak hearing aids Singapore.
Signia hearing aids Singapore.
ReSound hearing aids Singapore.
Hearing aid fitting Singapore.
Hearing aid clinic Singapore.
Hearing aid prices Singapore.
Tasks:
Conduct keyword research and search intent analysis.
Review existing website content and identify gaps.
Optimise page titles, meta descriptions and headings.
Improve page content, internal links and image alt text.
Optimise existing service and product pages.
Recommend new pages only where there is a clear search or customer need.
Deliverables:
Keyword research and keyword-to-page mapping.
Optimisation of up to 8 existing website pages.
Recommendations for additional content opportunities.
C. Generative Engine Optimisation (GEO) – AI Search Visibility
Improve the website's ability to be understood, discovered and referenced by AI search platforms.
Platforms of interest:
ChatGPT Search.
Google AI Overviews and AI Mode.
Gemini.
Other relevant AI-powered search platforms.
Tasks:
Review whether AI search crawlers can access the website.
Check technical accessibility for OAI-SearchBot.
Improve website content structure so AI systems can clearly understand our services, expertise, location and differentiators.
Add appropriate structured data / schema markup, such as Organisation, LocalBusiness, Person, Service and relevant healthcare-related schema where appropriate.
Improve the clinic's About Us and audiologist profile pages.
Strengthen factual information about our services, hearing aid brands, clinical capabilities and aftercare.
Identify opportunities to improve the website's credibility and authority through relevant third-party references.
Review whether the clinic is accurately represented in AI search results.
The objective is to improve the likelihood of Hear Again being discovered, referenced and accurately represented in AI-generated answers. We understand that no freelancer can guarantee AI recommendations or rankings.
Deliverables:
GEO audit and implementation report.
Website improvements for AI search accessibility and content clarity.
Baseline AI visibility assessment.
A repeatable AI visibility measurement framework.
D. Content Development & Optimisation
Develop or improve useful, accurate and professionally written content.
Priority pages:
About Hear Again – clinic background, philosophy and services.
Audiologist Profile – professional experience and qualifications of our lead audiologist.
Hearing Assessment – assessment process and clinical services.
Hearing Aids in Singapore – hearing aid options and considerations.
Phonak Hearing Aids.
Signia Hearing Aids.
ReSound Hearing Aids.
Hearing Aid Fitting, Verification and Aftercare.
Also propose 3 educational articles, for example:
What should you consider before buying hearing aids in Singapore?
Why is Real Ear Measurement important when fitting hearing aids?
What is the difference between a hearing test and a hearing aid assessment?
Content must be original, factually accurate, easy for consumers to understand and reviewed for clinical accuracy by our audiologist before publication.
Avoid mass-produced AI articles, keyword stuffing, exaggerated medical claims and misleading promotional statements.
Deliverables:
Optimisation of up to 8 existing pages.
Drafting of up to 3 new educational articles.
On-page SEO optimisation for all agreed content.
E. Local SEO & Online Reputation
Improve the clinic's local search presence in Singapore.
Tasks:
Review and optimise Google Business Profile.
Ensure consistent clinic name, address, phone number and website details across relevant platforms.
Review local business listings and relevant healthcare directories.
Identify opportunities for legitimate industry and manufacturer references.
Review existing customer review visibility and provide recommendations for ethically encouraging genuine reviews.
Check consistency of clinic information across relevant online sources.
Do not purchase reviews, create fake listings or use artificial backlinks.
F. Analytics & Performance Tracking
Set up or review the necessary measurement tools.
Tasks:
Google Search Console configuration and review.
Google Analytics 4 review and relevant conversion tracking.
Track organic traffic, search impressions, clicks and keyword performance.
Track relevant AI referral traffic where identifiable.
Review Google's AI search reporting where available.
Establish a baseline for AI visibility across a defined set of relevant customer questions.
Suggested AI search test questions:
Which audiologist-led hearing aid clinics are available in Singapore?
Where can I get Phonak hearing aids in Singapore?
Where can I get professional hearing aid fitting and aftercare?
Which clinics offer Real Ear Measurement?
Where can I get an affordable hearing assessment in Singapore?
Repeat the tests monthly and record whether Hear Again is mentioned, recommended, cited and accurately described. Results should be treated as directional because AI answers vary.
Deliverables:
Baseline performance report.
Analytics and tracking setup.
Monthly performance report.
Recommendations for the next improvement cycle.
3. Project Deliverables Summary
The freelancer is expected to complete:
Website technical SEO audit and implementation.
Keyword research and keyword-to-page mapping.
Optimisation of up to 8 existing website pages.
Drafting of 3 new educational articles.
GEO audit and implementation.
Relevant structured data / schema markup.
Google Business Profile and local SEO optimisation.
Google Search Console and GA4 review / setup.
AI search visibility baseline and monthly tracking framework.
Final implementation report with outstanding recommendations.
4. Project Duration
Estimated duration: 4–6 weeks.
We prefer a freelancer who can independently manage the project, communicate progress clearly and implement agreed changes directly on the website.
Please identify any dependencies or access requirements at the beginning of the project.
5. Required Experience
Please apply only if you have practical experience in:
Technical and on-page SEO.
Local SEO for service-based businesses.
GEO / AI search optimisation.
Structured data and schema markup.
Google Search Console and Google Analytics 4.
Website content optimisation.
WordPress or the CMS used by our existing website.
Experience with healthcare, audiology, clinics or other professional services will be an advantage.
6. Application Requirements
Please provide:
Examples of websites you have optimised.
Your experience with GEO and AI search visibility.
Examples of measurable SEO improvements from previous projects.
Your proposed approach for this project.
Estimated project duration.
Fixed project fee, including a breakdown by workstream.
Any additional monthly maintenance or reporting charges.
Please clearly distinguish between work you will personally implement and work that requires our website developer.
7. Important Conditions
We retain ownership and administrative access to the website, Google accounts and analytics.
No black-hat SEO, paid link schemes, fake reviews or automated spam.
No unnecessary website rebuilds or expensive SEO tools without prior approval.
No guaranteed Google rankings or ChatGPT / Gemini recommendations.
All content relating to clinical services and hearing health must be approved by our audiologist before publication.
All work, deliverables and account configurations must be handed over at the end of the project.
Our priority is practical implementation and measurable improvement in Google and AI search visibility, not simply receiving an audit or a list of recommendations.
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