Senior Digital Marketing Specialist

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Senior Digital Marketing Specialist
Marketing Automation & Digital Production
Johannesburg, South Africa (Remote)

Join a Global Marketing Team Driving Digital Excellence
World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business.
This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently. You'll play a critical role in supporting our global marketing operations team through the execution of email campaigns, marketing automation workflows, landing pages, website updates, and digital content production.
Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.
This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.

What You'll Do
Marketing Automation & Campaign Execution
Build, execute, and maintain digital marketing assets within HubSpot, including:

Email campaigns and reusable email templates

Automated workflows and nurture programs

Forms and progressive profiling experiences

Landing pages and thank-you pages

Audience segmentation and list creation

You will:

Support campaign testing, scheduling, and deployment

Ensure campaigns are executed accurately and on time

Perform quality assurance checks across all digital assets

Maintain campaign consistency, naming conventions, and asset organization

Monitor campaign delivery and support performance tracking

Website Content Management
Manage and maintain website content within WordPress.
Responsibilities include:

Publishing and updating website content

Maintaining page formatting, metadata, and content structure

Uploading images, files, and digital assets

Supporting campaign landing page development and content refreshes

Conducting quality checks to ensure accuracy and compliance with brand standards

Quality Assurance & Digital Excellence
Serve as a key contributor to maintaining high standards across all digital marketing activities.
You will:

Validate links, formatting, rendering, personalization, and tracking

Ensure digital assets are technically accurate and compliant with established guidelines

Identify opportunities to improve processes and execution efficiency

Support documentation and best practices for digital marketing operations

Cross-Functional Collaboration
Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences.
You will:

Gather requirements and clarify project needs

Provide updates on project timelines and priorities

Support internal marketing requests related to HubSpot and WordPress

Collaborate with global teams to deliver campaigns efficiently and consistently

What We're Looking For
Required Experience

4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management

Hands-on experience with HubSpot, WordPress, or similar marketing platforms

Experience building and deploying email campaigns, landing pages, forms, and workflows

Experience working in a structured marketing, production, agency, or in-house digital environment

Proven ability to manage multiple projects and deadlines simultaneously

Technical Skills

Strong proficiency with HubSpot and/or WordPress

Experience using Microsoft Office applications

Understanding of email marketing and marketing automation best practices

Familiarity with segmentation and audience targeting concepts

Basic HTML/CSS knowledge is advantageous

Experience with Canva, Adobe Creative Suite, or similar tools is a plus

Professional Skills

Exceptional attention to detail and commitment to quality

Strong organizational and project management skills

Excellent communication and stakeholder management abilities

Ability to follow established processes while identifying opportunities for improvement

Self-motivated and comfortable working independently in a remote environment

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

HubSpot Certification and/or WordPress Certification

Experience supporting B2B marketing campaigns

Experience working with global teams and stakeholders

Why Join World Fuel?

Fully remote role based in Johannesburg

Competitive salary and benefits

Annual incentive opportunity

Exposure to global marketing initiatives across North America, EMEA, APAC, and Latin America

Career development opportunities within a growing international organization

Access to leading marketing technologies and platforms

Collaborative and supportive global marketing team

#WFS
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