Sales-Boost Social Media Campaign

I want to drive a clear, measurable lift in sales among adults aged 36-55 and I’ve decided to focus our efforts squarely on social media to make it happen. What I need now is a complete campaign—from strategy through execution—that speaks convincingly to this demographic and turns engaged followers into paying customers.

Here’s how I see the flow:

• Research & Strategy
- Audit our current social presence and competitors.
- Define key buyer personas within the 36-55 bracket and map their decision journey.

• Creative & Content
- Produce eye-catching visuals, short-form videos, and copy that resonate with a more seasoned consumer who still values fresh, modern messaging.
- Build a posting calendar that balances promotional pushes with value-driven content.

• Paid Social Setup
- Configure ad sets, targeting, and split-tests on the platforms you recommend (Facebook or Instagram feel right, but I’m open to others if the data supports it).
- Set clear KPIs tied directly to sales conversions, not just clicks or impressions.

• Tracking & Optimisation
- Install and verify all pixels, events, and attribution settings.
- Provide weekly insight reports and refine creative, budget allocation, and audience segments based on performance.

Deliverables I must receive:
1. A documented campaign strategy (PDF or Google Doc).
2. Full asset pack of creatives in editable format.
3. Ad account setup with campaigns live and tracking verified.
4. Performance dashboard or report template that I can access anytime.

Acceptance criteria: sales conversion rate uplift is the primary metric; campaigns should hit agreed-upon CPA targets within the first month of optimisation.

If you have a proven track record of moving the revenue needle for a similar age group on social platforms, let’s talk specifics and timelines.