SaaS Product Marketing Video Creator Needed for AI Website Platform -- 2

We’re looking for an experienced SaaS product video creator / motion designer to create a polished, high-impact marketing video for a new AI-powered website platform built for small businesses.

The objective is to produce a compelling 60–90 second product marketing video that quickly communicates the value of the platform, showcases the product experience, and makes viewers want to try it.

This is not a training or tutorial video request for now. The focus is on strong product storytelling, premium UI presentation and marketing impact.

About the Product

The platform helps small businesses create professional websites through a simple, guided AI-powered experience.

Instead of requiring users to understand traditional website builders, templates or web development, the product gathers key information about the business and uses that context to create a professional website tailored to their needs.

Further product details, brand assets and platform access will be provided to shortlisted candidates.

What We Want to Create

We want a modern SaaS product video that combines real product UI with strong motion design and storytelling.

The video should feel closer to a premium technology product launch than a standard screen recording.

The creative approach could include:

Professionally captured product UI
Smooth zooms, pans and transitions
Cursor animation and interaction
Motion graphics
Animated typography and messaging
Feature callouts
Website reveal moments
Clean transitions between product stages
Music and sound design
Voiceover where appropriate
Strong opening hook and closing CTA

The final video should feel:

Modern, premium, intelligent, simple and approachable.

We like the standard of product storytelling seen from modern SaaS and technology companies such as Canva, Framer, Webflow, Stripe and similar brands.

We are not looking to copy these brands, but the overall production quality and attention to UI presentation should be comparable.

The Story We Want to Tell

At a high level, the video should communicate a simple journey:

Tell us about your business → AI creates the website → Review and personalise → Go live.

Rather than showing every screen in sequence, we want the freelancer to identify the strongest moments in the product and turn them into a concise marketing story.

A typical narrative may include:

The Problem

Creating a professional business website can involve too many decisions — templates, copy, design, images, page structures and complicated website builders.

A Simpler Way

Introduce the platform as a smarter way for a small business to create its website.

Understand the Business

Briefly demonstrate the user providing information about their business, services, branding and preferences.

AI Builds the Website

Show the platform transforming this information into a professional website.

This should ideally be one of the strongest visual moments in the video.

Review and Personalise

Show that the generated website can easily be reviewed and adjusted.

Ready to Launch

Finish by demonstrating how quickly the customer can move from providing their business information to having a professional website ready to publish.

Closing CTA

End with a strong branded product moment and clear call to action.

The final script and sequence will be developed collaboratively with the successful freelancer.

Primary Deliverable
60–90 Second Product Marketing Video

The main video should be suitable for:

Product landing pages
Website homepage
LinkedIn
Social media
Paid campaigns
Sales presentations
Product demonstrations

We would also like the project to be structured so parts of the video can be repurposed into shorter marketing assets.

Optional Additional Deliverables

Please let us know if you can also provide:

15–30 second product clips
Social media cut-downs
Vertical 9:16 versions
Website hero animations
Product GIFs
Short UI feature animations
Voiceover
Scriptwriting
Storyboarding
What We Will Provide

For shortlisted / selected candidates we can provide:

Full product walkthrough
Access to the platform
Brand guidelines
Logo and visual assets
Product positioning and messaging
Key features and differentiators
Example websites created using the platform
Feedback throughout production

Some product information will remain confidential during the initial application stage and will be shared once we have identified suitable candidates.

What We Need From You

We’re looking for someone who can take ownership of the creative production — not just someone who can edit supplied screen recordings.

You should be comfortable helping with:

Product storytelling
Creative direction
Script development
Storyboarding
Identifying the strongest product moments
UI capture and presentation
Motion design
Typography
Editing
Sound design
Final production

We are open to your recommendations on how best to present the product.

Ideal Experience

Preference will be given to freelancers with experience producing:

SaaS product marketing videos
Software launch videos
AI product videos
Startup product videos
UI / UX animation
Technology advertisements
Product demo videos

Strong attention to detail is important.

The UI should be presented beautifully, with thoughtful framing, smooth motion, good pacing and professional typography.

When Applying

Please include:

2–4 examples of your best SaaS or software product videos
Examples involving real product UI
Your proposed approach to this project
Whether you can assist with scriptwriting and storyboarding
Whether you can capture the product footage yourself
Whether you provide voiceover options
Tools you typically use
Estimated project cost
Number of revisions included

We are particularly interested in creators who can take a software product and turn it into a short, visually impressive marketing story that makes the audience immediately understand the value and want to try the product.