SaaS Marketing Strategy Consultant – ICP & GTM

We are looking for an experienced SaaS Marketing Consultant / Marketing Strategist to help us build a clear and practical marketing strategy for our technology and SaaS products.

We are not looking for someone who only manages social media or creates generic content. We need someone who can understand our products, business, customers and market, and help us identify the right audience, positioning, messaging, channels and marketing approach.

What we need help with

1. ICP & Target Audience

Define our Ideal Customer Profiles (ICPs), customer segments and personas
Understand customer pain points, needs, use cases and buying triggers
Identify priority audiences and gaps in our current targeting

2. Product & SaaS Marketing

Understand our SaaS and technology products
Turn product features into clear customer benefits and use cases
Review our positioning, messaging, value proposition and differentiation
Help communicate technical products in a simple, customer-focused way

3. Marketing & GTM Strategy

Develop a practical marketing strategy based on our ICP and products
Recommend the right channels and priorities
Define awareness, consideration and conversion strategies
Suggest customer acquisition and lead-generation approaches
Create a practical 30/60/90-day roadmap and KPIs

4. Social Media & Content Strategy

Develop a social media strategy based on our ICP and business goals
Recommend the right platforms, content pillars and formats
Suggest topics for educational, product, use-case, case study and other content
Develop TOFU, MOFU and BOFU content opportunities
Guide us on posting frequency, messaging and content direction
Experience creating social media posts based on the strategy is a plus
Experience with paid advertising strategy, campaign planning or ad optimization is a plus

5. Competitor & Market Research

Research relevant competitors and their positioning
Analyze their messaging and marketing approach
Identify gaps and opportunities
Recommend ways to differentiate our products

Expected Deliverables

ICP and target audience analysis
Customer/persona and pain-point analysis
Product positioning and messaging recommendations
Competitor and market analysis
Marketing/GTM strategy
30/60/90-day marketing roadmap
Social media and content strategy
Content pillars and campaign ideas
Recommended channels and priorities
KPIs and measurement framework
Clear recommendations on what we should start, stop and improve

We are also open to ongoing consultation if the initial strategy work is successful.

Ideal Candidate

Strong experience in B2B SaaS / technology marketing
Experience developing ICPs and marketing strategies
Strong understanding of SaaS products and customer journeys
Experience with positioning and GTM strategy
Strong social media and content strategy knowledge
Good market and competitor research skills
Ability to understand technical products from the customer's perspective
Strategic thinking with a practical, execution-focused approach
Experience with SaaS, startups or technology products is preferred

Important: We are not looking for a generic social media manager, content writer or agency following a standard marketing checklist.

We need a strong marketing consultant who can understand our products and business, ask the right questions, challenge our assumptions, and provide practical strategies our internal team can execute.

When applying, please share

Your experience with B2B SaaS or technology products
Examples of marketing/GTM strategies you have worked on
How you normally identify and define an ICP
Examples of SaaS/technology companies you have worked with
Your approach to social media and content strategy
Your availability for consultation
Your preferred pricing for the initial strategy and ongoing consultation
Examples of social media posts you have created, if applicable

We are more interested in your strategic thinking and relevant experience than a long list of marketing services.