Redesign ABLE Authority Website
Budget / SalaryA$250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
THE ABLE AUTHORITY — WEBSITE REPOSITIONING & REDESIGN
Our current website is: https://www.ableauthority.com.au
Project Overview
We are repositioning and significantly redesigning: The ABLE Authority
The ABLE Authority develops experts, authors, professionals, entrepreneurs and emerging leaders into recognised authorities in their fields.
Our new customer-facing positioning will centre around four simple, aspirational pillars:
PUBLISH → LAUNCH → SPEAK → TRANSFORM
Leading ultimately to: BECOME THE OBVIOUS CHOICE
We require an experienced Wix/Wix Studio designer with strong UX/UI, brand and conversion experience to restructure and redesign the existing website around this new proposition.
The Strategic Change
The current website leads heavily with concepts such as the Authority Gap Assessment and Authority Reality Audit. These are valuable proprietary tools, but we no longer want them to be the primary way people first understand The ABLE Authority.
The new website should lead with what our audience wants to achieve, rather than requiring them to first understand a diagnostic methodology.
The primary journey becomes:
PUBLISH
Turn expertise, knowledge and ideas into a professionally published book and intellectual property.
LAUNCH
Bring the book, ideas and personal authority into the marketplace through professional launches, events and platforms.
SPEAK
Take the message beyond the book through stages, presentations, keynotes, media and other speaking opportunities.
TRANSFORM
We help you Use the knowledge, message and authority to positively influence people, organisations, industries and communities.
All four ultimately contribute to: BECOMING THE OBVIOUS CHOICE.
Important Brand Positioning
We do not want the website to make The ABLE Authority look like simply a:
publishing company + book launch company + speaking company.
The four pillars are mechanisms for developing authority.
The website must communicate that ABLE provides an integrated ecosystem through which someone's:
Expertise → becomes Intellectual Property → becomes a Platform → creates Influence → enables Transformation. This distinction is critical to the project.
What Happens to Our Existing IP?
Existing proprietary concepts such as:
The Authority Gap
Five Authority Gaps
Authority Reality Audit
Law of Human Gravity
Authority Journey
are not necessarily being removed.
However, they should become supporting methodology and diagnostic tools deeper within the customer journey, rather than dominating the homepage proposition.
The freelancer should therefore simplify the front-end message without diluting or discarding the intellectual depth behind the brand.
Website Experience
The redesigned website should feel:
Premium • Authoritative • Aspirational • Sophisticated • Modern • Minimal • Human
Number of pages: at least 4 pages ( not a single landing page)
We want significantly:
Less dynamic and more effective
- Less unnecessary animation
- More white space
- Stronger typography and visual hierarchy
- Clearer navigation
- Strong visual storytelling
- Stronger CTAs
- Clear pathways into Publish, Launch, Speak and Transform
- Excellent mobile/tablet responsiveness
- Fast performance and SEO fundamentals
The website should not resemble a generic coaching, motivational-speaking or publishing website.
Within approximately 10 seconds, a visitor should understand:
What ABLE Authority is → What it can help them achieve → Why it is different → Where they should go next.
Homepage Direction
We envisage the homepage establishing the proposition very quickly:
PUBLISH. LAUNCH. SPEAK. TRANSFORM.
Turn your expertise into a book.
Your book into a platform.
Your platform into influence.
Your influence into transformation.
BECOME THE OBVIOUS CHOICE.
The designer will have creative freedom to propose a better UX/UI interpretation of this concept.
We do not want someone simply following instructions—we value strategic design recommendations where they improve the customer experience.
Required Skills:
Applicants should demonstrate strong experience in:
Wix / Wix Studio
Premium UX/UI design
Website conversion strategy
Brand positioning and storytelling
Professional-service websites
Responsive/mobile design
Website performance and SEO fundamentals
Our current website is: https://www.ableauthority.com.au
Project Overview
We are repositioning and significantly redesigning: The ABLE Authority
The ABLE Authority develops experts, authors, professionals, entrepreneurs and emerging leaders into recognised authorities in their fields.
Our new customer-facing positioning will centre around four simple, aspirational pillars:
PUBLISH → LAUNCH → SPEAK → TRANSFORM
Leading ultimately to: BECOME THE OBVIOUS CHOICE
We require an experienced Wix/Wix Studio designer with strong UX/UI, brand and conversion experience to restructure and redesign the existing website around this new proposition.
The Strategic Change
The current website leads heavily with concepts such as the Authority Gap Assessment and Authority Reality Audit. These are valuable proprietary tools, but we no longer want them to be the primary way people first understand The ABLE Authority.
The new website should lead with what our audience wants to achieve, rather than requiring them to first understand a diagnostic methodology.
The primary journey becomes:
PUBLISH
Turn expertise, knowledge and ideas into a professionally published book and intellectual property.
LAUNCH
Bring the book, ideas and personal authority into the marketplace through professional launches, events and platforms.
SPEAK
Take the message beyond the book through stages, presentations, keynotes, media and other speaking opportunities.
TRANSFORM
We help you Use the knowledge, message and authority to positively influence people, organisations, industries and communities.
All four ultimately contribute to: BECOMING THE OBVIOUS CHOICE.
Important Brand Positioning
We do not want the website to make The ABLE Authority look like simply a:
publishing company + book launch company + speaking company.
The four pillars are mechanisms for developing authority.
The website must communicate that ABLE provides an integrated ecosystem through which someone's:
Expertise → becomes Intellectual Property → becomes a Platform → creates Influence → enables Transformation. This distinction is critical to the project.
What Happens to Our Existing IP?
Existing proprietary concepts such as:
The Authority Gap
Five Authority Gaps
Authority Reality Audit
Law of Human Gravity
Authority Journey
are not necessarily being removed.
However, they should become supporting methodology and diagnostic tools deeper within the customer journey, rather than dominating the homepage proposition.
The freelancer should therefore simplify the front-end message without diluting or discarding the intellectual depth behind the brand.
Website Experience
The redesigned website should feel:
Premium • Authoritative • Aspirational • Sophisticated • Modern • Minimal • Human
Number of pages: at least 4 pages ( not a single landing page)
We want significantly:
Less dynamic and more effective
- Less unnecessary animation
- More white space
- Stronger typography and visual hierarchy
- Clearer navigation
- Strong visual storytelling
- Stronger CTAs
- Clear pathways into Publish, Launch, Speak and Transform
- Excellent mobile/tablet responsiveness
- Fast performance and SEO fundamentals
The website should not resemble a generic coaching, motivational-speaking or publishing website.
Within approximately 10 seconds, a visitor should understand:
What ABLE Authority is → What it can help them achieve → Why it is different → Where they should go next.
Homepage Direction
We envisage the homepage establishing the proposition very quickly:
PUBLISH. LAUNCH. SPEAK. TRANSFORM.
Turn your expertise into a book.
Your book into a platform.
Your platform into influence.
Your influence into transformation.
BECOME THE OBVIOUS CHOICE.
The designer will have creative freedom to propose a better UX/UI interpretation of this concept.
We do not want someone simply following instructions—we value strategic design recommendations where they improve the customer experience.
Required Skills:
Applicants should demonstrate strong experience in:
Wix / Wix Studio
Premium UX/UI design
Website conversion strategy
Brand positioning and storytelling
Professional-service websites
Responsive/mobile design
Website performance and SEO fundamentals
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