Real Estate Social Media Ads Management

I'm a real estate agent in Hamilton, Ontario looking for someone to set up
and then actively manage my Facebook and Instagram advertising on an ongoing
basis. This is not a one-off setup job - I want somebody who stays on it
week to week and is judged on cost per lead, not on impressions.

What I sell: residential real estate in Hamilton, Stoney Creek, Ancaster,
Dundas and the surrounding area. Buyers and sellers, mostly in the $500K to
$5M range.

WHAT I NEED DONE

1. Audit and correctly configure my existing Meta Business account, ad
account, Pixel and Conversions API. I already have a Meta Business
account set up.
2. Build out campaigns for two goals, kept separate:
- Seller leads (home valuation / thinking of selling)
- Buyer leads (listing traffic, open houses, new-to-market alerts, homes under 700k etc)
3. Set up proper lead capture and tracking so I can see cost per lead per
campaign, not just clicks.
4. Ongoing management: creative testing, audience testing, budget shifting,
killing losers, scaling winners. Weekly.
5. A short weekly report in plain English: spend, leads, cost per lead,
what you changed and why.

WHAT I ALREADY HAVE, SO YOU DON'T HAVE TO BUILD IT

- Meta Business account
- A CRM (Lofty) where leads need to land

You bring the media buying expertise. Creative production and lead
follow-up are already handled on my side.

WHAT SUCCESS LOOKS LIKE

A predictable, repeatable cost per qualified lead that I can scale by
increasing budget. I care about cost per lead and lead quality. I do not
care about reach, impressions or engagement on their own.

BUDGET

Tell me two numbers in your proposal:
1. Your monthly management fee
2. The ad spend you would recommend testing with for the first 30 days,
and why that number

I'd rather start with a sensible test budget and scale what works than
throw money at it on day one.

TO APPLY

Do not send me a generic proposal. Answer these five questions directly.
Proposals that ignore them will be ignored:

1. What cost per lead have you actually achieved on real estate campaigns,
and in which market?
2. What ad spend would you recommend for the first 30 days of testing, and
what would you expect that to produce?
3. Seller leads or buyer leads - which is harder to get cheaply, and why?
4. Walk me through how you would set up conversion tracking so I can trust
the lead numbers.
5. Tell me about a campaign of yours that failed, and what you did next.

Please also tell me whether you have handled Meta's Special Ad Category
restrictions for housing ads before, and what that changes about targeting.