Promote My Inspirational Books

I have a growing catalogue of original titles that tackle faith, relationships, personal development, leadership, and wider social challenges from an African perspective. I now want those books in front of individual readers worldwide. Your task is to design and execute a sales-driven promotion strategy that converts interest into purchases and loyal readership.

Scope of work
• Audit my current online presence (website, social channels, retailer pages) and identify quick-win improvements for discoverability.
• Develop a targeted campaign for individuals—think reader-centric platforms such as Amazon, Goodreads, BookTok, Facebook Groups, email newsletters, podcasts, or influencer partnerships—whichever combination you know will move books.
• Craft compelling copy for product pages, ads, and posts that highlights the real-life issues my books address and the positive change they inspire.
• Launch, monitor, and optimise the campaign for at least one full sales cycle, reporting on reach, engagement, and confirmed sales.

Acceptance criteria
1. A written promotion plan with timelines, channels, creative angles, and projected KPIs.
2. Live execution of the plan with tracking links or dashboard access.
3. Weekly performance reports showing traffic, engagement, and actual sales attributed to the campaign.

Familiarity with book marketing tools (KDP, IngramSpark, Bookfunnel, Mailchimp, Meta Ads Manager, TikTok Ads, etc.) will be an advantage, but I am open to any proven method that connects authentic stories with readers who will value them.

Let me know how you would approach this and share examples of past book or product launches you successfully promoted. I will supply digital files, cover art, author bio, and any additional material you need as soon as we agree on the plan.