PR & Media Outreach Specialist (Featured.com / HARO) for Two Brands, 10-15 hrs/week, NO AI
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Job Title: PR & Media Outreach Specialist (Featured.com / HARO) for Two Brands: NO AI ALLOWED
Project Type: Ongoing / Part-time (approx. 10-15 hours per week)
Budget: Hourly or Fixed Monthly Retainer (Please submit your rate)
About the Role:
I am looking for an experienced, detail-oriented PR Specialist / Virtual Assistant to manage daily media outreach for two distinct companies. You will be responsible for monitoring journalist queries and pitching our founders/experts to secure high-authority editorial placements and backlinks.
STRICT NO-AI POLICY
You must never use AI (ChatGPT, Claude, Gemini, etc.) to draft, write, or edit pitches. Journalists immediately reject generic, AI-generated responses. You must use your own human writing skills to craft authentic, expert-sounding pitches based on the notes we provide. If you rely on AI to write, do not apply.
The Two Industries (Two Separate Accounts):
1. Brand A: High-end Residential Interior Design & Architecture (Focus: home styling, renovations, interior sourcing, spatial design).
2. Brand B: Insurance Technology / InsurTech (Focus: digital insurance platforms, risk management tech, claims automation, and modern insurance infrastructure).
Platform & Scope:
We use Featured.com (the modern successor to HARO). We will provide you with two separate Pro accounts, two separate company emails, and the login credentials. You will manage both accounts independently to ensure no crossed wires or duplicate pitching.
Key Responsibilities:
- Query Monitoring: Log into Featured.com daily (using the respective company emails) and review incoming journalist requests.
- Relevance Filtering: Do not pitch everything. Identify and filter for high-quality, highly relevant queries that match our founders' expertise.
- Manual Pitch Writing: Write compelling, personalized, and conversational pitches by hand. (You will be provided with founder bios, past quotes, and brand voice guidelines to work from).
- Social Proofing: Utilize our existing press pages (featuring previous placements in top-tier publications) to establish immediate credibility with journalists in your pitches.
- Reporting: Provide a brief weekly summary of pitches sent and any successful placements or follow-ups required.
Requirements:
- Proven experience with Featured.com, Qwoted, SourceBottle, or similar journalist request platforms.
- Excellent human writing skills. Your grammar, spelling, and ability to tell a story must be flawless.
- Ability to adapt tone of voice depending on the brand (creative/aesthetic for interior design; authoritative/professional for insurtech).
- Understanding of SEO and the value of high Domain Authority (DA) backlinks.
- Strict adherence to pitching limits (we prefer high-quality, targeted pitches over spammy volume).
To Apply, Please Answer:
1. Have you used Featured.com or HARO before? Briefly describe your success rate in securing placements.
2. What is your hourly rate or monthly retainer for 10-15 hours a week?
3. Write a 3-sentence pitch in your application responding to this hypothetical query: "I need a home design expert to comment on the biggest mistake people make when buying a sofa." (This is to prove you are not using AI).
Note: We are looking to hire immediately. We will provide a full Standard Operating Procedure (SOP) and brand guidelines to the chosen candidate.
Project Type: Ongoing / Part-time (approx. 10-15 hours per week)
Budget: Hourly or Fixed Monthly Retainer (Please submit your rate)
About the Role:
I am looking for an experienced, detail-oriented PR Specialist / Virtual Assistant to manage daily media outreach for two distinct companies. You will be responsible for monitoring journalist queries and pitching our founders/experts to secure high-authority editorial placements and backlinks.
STRICT NO-AI POLICY
You must never use AI (ChatGPT, Claude, Gemini, etc.) to draft, write, or edit pitches. Journalists immediately reject generic, AI-generated responses. You must use your own human writing skills to craft authentic, expert-sounding pitches based on the notes we provide. If you rely on AI to write, do not apply.
The Two Industries (Two Separate Accounts):
1. Brand A: High-end Residential Interior Design & Architecture (Focus: home styling, renovations, interior sourcing, spatial design).
2. Brand B: Insurance Technology / InsurTech (Focus: digital insurance platforms, risk management tech, claims automation, and modern insurance infrastructure).
Platform & Scope:
We use Featured.com (the modern successor to HARO). We will provide you with two separate Pro accounts, two separate company emails, and the login credentials. You will manage both accounts independently to ensure no crossed wires or duplicate pitching.
Key Responsibilities:
- Query Monitoring: Log into Featured.com daily (using the respective company emails) and review incoming journalist requests.
- Relevance Filtering: Do not pitch everything. Identify and filter for high-quality, highly relevant queries that match our founders' expertise.
- Manual Pitch Writing: Write compelling, personalized, and conversational pitches by hand. (You will be provided with founder bios, past quotes, and brand voice guidelines to work from).
- Social Proofing: Utilize our existing press pages (featuring previous placements in top-tier publications) to establish immediate credibility with journalists in your pitches.
- Reporting: Provide a brief weekly summary of pitches sent and any successful placements or follow-ups required.
Requirements:
- Proven experience with Featured.com, Qwoted, SourceBottle, or similar journalist request platforms.
- Excellent human writing skills. Your grammar, spelling, and ability to tell a story must be flawless.
- Ability to adapt tone of voice depending on the brand (creative/aesthetic for interior design; authoritative/professional for insurtech).
- Understanding of SEO and the value of high Domain Authority (DA) backlinks.
- Strict adherence to pitching limits (we prefer high-quality, targeted pitches over spammy volume).
To Apply, Please Answer:
1. Have you used Featured.com or HARO before? Briefly describe your success rate in securing placements.
2. What is your hourly rate or monthly retainer for 10-15 hours a week?
3. Write a 3-sentence pitch in your application responding to this hypothetical query: "I need a home design expert to comment on the biggest mistake people make when buying a sofa." (This is to prove you are not using AI).
Note: We are looking to hire immediately. We will provide a full Standard Operating Procedure (SOP) and brand guidelines to the chosen candidate.
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