Podcast Growth & Promotion Strategy
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
I’m seeking a freelancer to take my podcast from a side project to a platform with real reach and engagement. The focus is on ethical, transparent marketing strategies that avoid fake or bot-driven numbers. Key goals include:
1) Building genuine listenership through effective social media campaigns tailored for Instagram, Twitter, and YouTube. This includes content calendars, engaging post formats, and consistent scheduling.
2) Unlocking advertising opportunities beyond the podcast host platforms (Acast and Podbean), while also maximizing monetization potential on Spotify, Apple Podcasts, and YouTube.
Deliverables:
- Monthly growth roadmap with actionable steps.
- Transparent reporting on marketing efforts and results.
- Clear guidance on ad monetization strategies.
The podcast is audio-only, 3–4 years old, focuses on TV discussions, and is currently ready for monetization but earns very little. I need someone who can walk me through their process to ensure authenticity in audience growth and advertising.
1) Building genuine listenership through effective social media campaigns tailored for Instagram, Twitter, and YouTube. This includes content calendars, engaging post formats, and consistent scheduling.
2) Unlocking advertising opportunities beyond the podcast host platforms (Acast and Podbean), while also maximizing monetization potential on Spotify, Apple Podcasts, and YouTube.
Deliverables:
- Monthly growth roadmap with actionable steps.
- Transparent reporting on marketing efforts and results.
- Clear guidance on ad monetization strategies.
The podcast is audio-only, 3–4 years old, focuses on TV discussions, and is currently ready for monetization but earns very little. I need someone who can walk me through their process to ensure authenticity in audience growth and advertising.
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