Performance Marketing for E-commerce

My e-commerce store is live, stocked, and ready to scale—I now need a performance marketer who can turn qualified clicks into real orders. I want you to build, manage, and continuously optimise campaigns on the two channels that matter most for this project: social media (think Facebook, Instagram, possibly TikTok) and search engines via Google Ads.

The single metric that will define success is boosted sales conversion. Traffic for the sake of traffic doesn’t help me; I need revenue-generating visitors who complete checkout. Together we will refine the target audience by age range and interests/behaviours, then let data guide the iterations.

Key deliverables
• Channel-specific strategy covering campaign structure, bidding model, creatives, and landing-page flow
• Full funnel tracking setup (pixels, GA4, server-side events if needed) so every rupee spent is traceable to a sale
• Live campaigns launched, monitored, and optimised for ROAS/CAC, with weekly performance reports
• Clear testing plan: audiences, ad copy/creative, and offer variations, with documented insights and next steps

I’ll provide product catalogues, brand assets, and backend access the moment we start. If you have a track record of squeezing the most out of social and search budgets and can speak in numbers rather than fluff, let’s talk results.