Optimize SAP Ariba Profile

My SAP Business Network (Ariba) company profile is live, yet the traffic it draws feels more accidental than intentional. I want that to change. The priority is clear: attract new, qualified customers by sharpening every element of the profile and supporting it with smarter visibility tactics.

Here is what I need from you:
• On-platform SEO optimisation – research and weave in the search terms buyers actually type inside Ariba so the profile rises in internal results.
• Fresh, persuasive copy and visuals that speak directly to procurement teams and category managers, highlighting our differentiators in language they trust.
• A compact content plan (articles, infographics or similar) that can be published both on the profile and off-site to funnel visitors back, reinforcing relevance and authority.

I am open to your preferred tools—whether that’s SEMrush, Ahrefs, native Ariba analytics or another stack—as long as we can measure improvement in profile views, engagement and, ultimately, the number of buyer inquiries.

When we wrap up, I expect a fully optimised Ariba listing, a small library of ready-to-publish content pieces, and a clear report showing baseline metrics and the first wave of gains. If this sounds like a challenge you enjoy, let’s get started.