Optimize Meta Ads for Qualified Taxi Leads

# Meta Ads Expert Needed – Optimize Existing Taxi App Lead Generation Campaign

**Company:** Ishsys Technologies
**Project Type:** One-time campaign audit + optimization (potential ongoing work)

We are looking for an experienced Meta Ads specialist to optimize our existing Facebook and Instagram advertising campaign for a white-label Taxi Booking App.

### Current Situation
- Product: White-label Taxi Booking Software
- Selling Price: ₹49,999
- Current campaign: Meta Instant Forms
- Current CPL: Approximately ₹15
- Main issue: Receiving many irrelevant and low-intent leads.
- Goal: Generate qualified business owners and serious entrepreneurs who are ready to invest in launching their own taxi booking platform.

### Scope of Work
1. Audit our existing Meta Ads campaign.
2. Analyze audience targeting and identify reasons for poor lead quality.
3. Develop a strategy to reach taxi operators, fleet owners and serious startup founders.
4. Optimize lead forms with investment and launch-timeline qualification.
5. Recommend high-converting video ad creatives and copy.
6. Set up retargeting campaigns.
7. Review campaign structure, placements and budget allocation.
8. Improve lead quality and cost per qualified lead.
9. Set up CRM and Meta Conversions API tracking recommendations.
10. Provide a detailed optimization report.

### Required Experience
- Proven Meta Ads lead-generation experience.
- B2B high-ticket lead generation.
- Experience with software, SaaS or business opportunities.
- Strong audience research and campaign optimization skills.
- Ability to demonstrate actual campaign results.

### Deliverables
- Complete campaign audit.
- New optimization strategy.
- Implemented campaign improvements.
- Lead qualification strategy.
- 7-day performance monitoring.
- Final performance report.

### To Apply
Please share:
1. Previous B2B lead-generation case studies.
2. Actual cost per qualified lead achieved.
3. Experience with high-ticket software campaigns.
4. Screenshots of previous campaign results (with sensitive client details hidden).
5. Your proposed strategy for our taxi app campaign.

**Important:** We are not looking for someone who can simply generate cheap leads. We need someone who can generate genuine business buyers with purchasing intent.

Please apply with a specific strategy for our business.