Optimize Calculator Page SEO Keywords

The calculator page on my site functions as an educational tool, yet it isn’t attracting the volume—or the right kind—of organic traffic I expect. This project focuses exclusively on sharpening the keyword optimisation for that single page so it speaks the language of users and search engines alike.

Key deliverables:
• A researched list of primary and secondary keywords that match the page’s educational intent and search demand
• A clear plan for placing those keywords in headings, body copy, alt text and URL slug without harming readability
• Brief content-tuning notes to enrich topical depth where gaps exist
• A before-and-after snapshot of target keyword rankings (or equivalent KPI) to show impact

All recommendations must be actionable within a typical CMS and adhere to current Google on-page SEO best practices—no black-hat tactics.