One-Month Meta Ads Boost

I’m launching a one-month Meta Ads push focused solely on increasing brand awareness and I’d like a specialist to take full control of the campaign. The ads will run on Facebook and Instagram and should leverage all three core creative formats—image, video, and carousel—to reach the widest possible audience and keep messaging fresh throughout the month.

Here’s what I have in mind. You’ll develop a concise media plan, build the campaigns inside Ads Manager, install or verify the Meta Pixel for accurate tracking, and refine audience targeting so we maximise reach without wasting impressions. Creative assets are partly ready, but I’m open to your guidance on sizing, copy tweaks, and short-form video edits to ensure every placement looks native to the feed and Stories.

I expect ongoing optimisation: pausing under-performing ads, A/B testing headlines and thumbnails, adjusting bids, and rotating creatives weekly. Clear reporting is essential—please send a brief performance summary every seven days highlighting spend, CPM, reach, frequency, and any insights we can carry forward.

Deliverables:
• Campaign strategy document with targeting, budget split, and KPIs
• Fully built Facebook & Instagram campaigns (image, video, carousel)
• Pixel/event setup verification and custom audience creation
• Weekly optimisation & performance reports (4 in total)
• End-of-month wrap-up with recommendations for the next phase
Services provided under this agreement is as follows:
1) Ad account setup & configuration
2) •Pixel installation & conversion tracking
3) • Audience research & targeting strategy
4) • Campaign structure planning (TOF, MOF, BOF funnel)
5) • Creative direction & ad copy writing
6) • Image/video ad optimization
7) • A/B testing of creatives & audiences
8) • Budget optimization & scaling strategy
9) • Retargeting & remarketing setup
10) • Lead generation setup with CRM integration (if needed)
11) • Performance tracking & reporting
12) • Daily campaign monitoring & optimization
13) • Fixing ad rejection or performance issues
14) • ROAS optimization & cost reduction strategies
Ad campaign Performance & Report – Every 7 Days campaign performance report will be
shared with the Client by the agency. The report may include below or more KPIs:
• Engagement , Impressions, clicks rate
• Website traffic and performance
• Cost per click, Acquisition cost, ROI/ ROAS
If you’re comfortable navigating Meta’s latest tools, Business Suite, and Ads Manager, and you have a track record of scaling awareness campaigns, let’s talk and lock in the timeline.