Multi-Brand Marketing Site Finalization
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
Yabbr is a Brisbane-based, Australian-owned communications platform (CPaaS) providing SMS, voice, MMS, email, chat and AI messaging to businesses and government, with direct connectivity to Australian carriers. We're looking for an experienced web consultant to lead the redevelopment of the marketing websites for three brands in the Yabbr Group:
1. Yabbr (yabbr.io): our flagship brand, aimed at enterprise and mid-market buyers of messaging and voice services.
2. ucomms / Yabbr Insights: our customer engagement and insights offering, which needs a clearer story and better alignment with the Yabbr brand.
3. yWholesale: a new subsidiary serving carriers, resellers and wholesale partners. Logo and style guide are complete; the site is a build from scratch.
What we need from you
• Review our current sites, audience and positioning, and recommend a site structure and content approach for each brand
• Propose a shared design system so all three sites feel like one group while each speaks to its own audience
• Recommend a platform (e.g. Webflow, WordPress, headless CMS) that our marketing team can maintain without a developer
• Design and build, or manage the build of, all three sites, including responsive layouts, lead capture forms and CRM integration
• Technical SEO, page speed, analytics and conversion tracking set up from day one
• Migration of existing content and redirects with no loss of search rankings
• Handover documentation and training for our team
About you
• Proven track record redeveloping B2B or SaaS marketing sites (please share live examples)
• Experience managing multi-brand or sub-brand site families
• Strong on UX, copy structure and conversion, not just visual design
• Telecommunications, tech or B2B services experience is a strong advantage
• Australian based or able to work in AEST hours
• Clear communicator who can run a project with minimal hand-holding
1. Yabbr (yabbr.io): our flagship brand, aimed at enterprise and mid-market buyers of messaging and voice services.
2. ucomms / Yabbr Insights: our customer engagement and insights offering, which needs a clearer story and better alignment with the Yabbr brand.
3. yWholesale: a new subsidiary serving carriers, resellers and wholesale partners. Logo and style guide are complete; the site is a build from scratch.
What we need from you
• Review our current sites, audience and positioning, and recommend a site structure and content approach for each brand
• Propose a shared design system so all three sites feel like one group while each speaks to its own audience
• Recommend a platform (e.g. Webflow, WordPress, headless CMS) that our marketing team can maintain without a developer
• Design and build, or manage the build of, all three sites, including responsive layouts, lead capture forms and CRM integration
• Technical SEO, page speed, analytics and conversion tracking set up from day one
• Migration of existing content and redirects with no loss of search rankings
• Handover documentation and training for our team
About you
• Proven track record redeveloping B2B or SaaS marketing sites (please share live examples)
• Experience managing multi-brand or sub-brand site families
• Strong on UX, copy structure and conversion, not just visual design
• Telecommunications, tech or B2B services experience is a strong advantage
• Australian based or able to work in AEST hours
• Clear communicator who can run a project with minimal hand-holding
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