Modern Website Development for Tāmaki Advisory

Website Development Job – Tāmaki Advisory

Project Overview

I am looking for an experienced WordPress / Elementor website designer and developer to design and build a modern, professional and high-performing website for Tāmaki Advisory, a new tax and accounting firm based in New Lynn, Auckland, New Zealand.

This is not intended to be a typical traditional accounting-firm website.

The goal is to create a website that feels modern, youthful, friendly, trustworthy and premium, with a design direction inspired by modern fintech and accounting brands such as Hnry, while remaining completely original in its design, branding and content.

The website will target:

Individual taxpayers
Small businesses
Sole traders
Self-employed and gig-economy workers
Property investors
Businesses requiring ongoing accounting, GST and payroll support

I am looking for someone who can handle the project from design through to development, SEO structure, performance optimisation and launch.

What I Need

The finished website should be:

Fully responsive across desktop, tablet and mobile
Modern, visually engaging and professional
Fast-loading
SEO-friendly from the beginning
Easy for me to edit after completion
Scalable as the business grows
Optimised for Google Core Web Vitals where reasonably possible
Secure and professionally configured
Easy to maintain and publish weekly blog articles
Built with minimal plugin and subscription dependency

I am not simply looking for someone to install a template and change the colours. I want the developer to understand the business, target audience, SEO requirements and conversion goals and build the website accordingly.

I strongly prefer free, open-source or one-off-cost solutions wherever practical.

I do not want a website that requires numerous expensive monthly subscriptions.

Long-term recurring costs should ideally be limited to:

Website Structure

The exact sitemap can be refined during development, but the website is expected to include approximately:

1. Home
2. About Us
3. Services
4. Individual Tax / Tax Returns
5. Small Business Accounting
6. GST
7. Bookkeeping & Accounting
8. Payroll
9. Rental Property Accounting
10. Sole Trader Accounting
11. Business Advisory
12. Tax Planning
13. Pricing / Fixed-Fee Services
14. Tax Calculators
15. Blog
16. Contact

The pricing structure should be easy for me to update without requiring a developer.

Tax Calculators

Interactive NZ tax and accounting calculators will be an important feature of the website.

Initially, I would like to explore calculators such as:
NZ income tax calculator
GST calculator
Rental property tax calculator
Provisional tax calculator
Salary/pay calculator
Business profit/tax estimator
Other useful NZ accounting and tax calculators

The calculators should be:
Mobile friendly
Fast
Professionally designed
Easy to understand
Easy to maintain
SEO-friendly
Built using free/low-cost technology where practical
Blog and SEO Architecture

I intend to publish new blog articles regularly, potentially every week, so the WordPress blog system is very important.

Potential target topics include searches such as:

Tax accountant Auckland
Tax accountant New Lynn
Accountant New Lynn
Small business accountant Auckland
Rental property accountant NZ
GST accountant Auckland
Sole trader accountant NZ
Tax return accountant Auckland
Business accountant Auckland
NZ tax calculator

I am not expecting the developer to write all future blog content, but the website needs to provide a strong technical and structural SEO foundation.

Service Page Structure

Service pages should generally follow a professional, conversion-focused structure.

I want the website architecture to support long-term organic traffic rather than simply looking good.

A competitor analysis I have prepared indicates that established NZ accounting firms commonly use dedicated service pages, FAQs, calculators and internal linking to target long-tail searches.

I want to apply these strategic principles while creating a completely original website and content structure.

Local SEO

The business is based in New Lynn, Auckland, but the website should be suitable for clients throughout Auckland and New Zealand.

The site should naturally support relevant searches around:

New Lynn
West Auckland
Auckland
New Zealand

Local keywords should be incorporated naturally without keyword stuffing.

The developer should also consider appropriate local business schema and Google Business Profile integration/readiness.

Design Direction

The overall design should be:

Modern + Friendly + Professional + Youthful + Premium

Think:

Clean layouts
Strong typography
Plenty of whitespace
Modern cards
Clear visual hierarchy
Subtle animations
Bold CTAs
Simple illustrations/icons
Friendly, authentic photography
Clear pricing
Easy-to-understand language
Modern fintech/accounting feel

The website should feel approachable and modern while still communicating professionalism, financial expertise and trust.

Brand

Business name:

Tāmaki Advisory

Business type:

Tax and accounting firm

Location:

New Lynn, Auckland, New Zealand

The visual identity should feel premium and modern while remaining appropriate for a professional accounting business.

I will provide the developer with relevant brand information, colours, fonts, service information and other materials.

Content

All website content must be original.

I do not want content copied from other accounting firms or competitors.

I may provide:

Service information
Pricing
Brand information
Competitor research
Target keywords
Website examples I like
Existing business information

The developer can assist with structuring content and recommending improvements, but all final website copy must be original.

If AI is used during content development, the final content must be reviewed and edited so that it reads naturally and is specific to Tāmaki Advisory rather than generic AI-generated accounting copy.

Website Performance

Website speed is important.

Please avoid unnecessary plugins, scripts and third-party services.

I want:

Optimised images
Lazy loading
Efficient CSS and JavaScript
Caching
Lightweight page structures
Mobile-first optimisation
Good Core Web Vitals where reasonably achievable
Minimal plugin dependency

I would rather have a simple, fast website than a website overloaded with unnecessary features.

Please explain how you would approach performance optimisation.

Ongoing Costs

Keeping recurring costs low is extremely important.

Please clearly specify:

1. Hosting cost
2. Domain cost
3. Elementor cost, if required
4. Premium plugin costs
5. Calculator costs
6. Form/CRM costs
7. SEO plugin costs
8. Any other recurring subscriptions

I strongly prefer free/open-source or one-off-cost solutions wherever practical.

Please do not recommend expensive software simply because it is convenient for the developer.

Deliverables

The successful freelancer will be expected to provide:

Complete website design
WordPress installation/configuration
Elementor development
Responsive desktop/tablet/mobile design
All core pages
Reusable service-page template
Service landing pages
Pricing sections
Tax calculator functionality
Blog setup
Contact forms
SEO structure
Schema setup
Internal linking structure
Speed optimisation
Basic security configuration
Google Analytics / Search Console setup or readiness
Basic cookie/privacy configuration
Mobile/tablet optimisation
Cross-browser testing
Website launch
Basic handover/training

After Launch

I need to be able to independently:

Add blog posts
Edit pricing
Edit service information
Add new service pages
Update images
Change basic website content
Update FAQs
Manage basic website settings

Please provide either:

A short live training session, or
A recorded training video

showing me how to manage the website.

Freelancer Requirements

Please only apply if you have demonstrable experience with
Responsive web design
SEO-friendly website development
Local SEO
Website performance optimisation
JavaScript
Interactive calculators
Professional-services websites
Accounting/finance websites
Blog and SEO architecture

I am particularly interested in developers who understand both design and technical SEO rather than someone who only focuses on visual development.

Proposal Requirements

Please include the following in your proposal:

1. 3–5 examples of websites you have personally designed and built
2. Your recommended technology/platform and why
3. Your proposed hosting setup
4. Whether Elementor Pro is required
5. Estimated project cost
6. Estimated project timeframe
7. Expected ongoing monthly/annual costs
8. How you would build the tax calculators
9. What SEO work is included
10. What performance optimisation is included
11. Whether post-launch support is provided
12. Whether you provide training/handover
13. What plugins/software you recommend and their ongoing costs
14. Any recommendations you have for improving the project

Please provide links to your actual work rather than generic agency portfolios where possible.

Important – Please Read

I am looking for the best balance of:

Professional design + performance + SEO + functionality + low ongoing costs.

The finished website should look like a serious, modern accounting firm that can compete with established New Zealand firms while having a much more approachable and modern brand personality.

Please do not submit a generic WordPress/Elementor proposal.