Modern Electrical Logo Refresh

It’s time to give my electrical contracting company a fresh, modern identity. The current logo is not uniform and, so I need a logo that instantly signals “electrical expertise” while looking clean and contemporary.

Core creative direction
• Style: unmistakably Modern—crisp lines, balanced spacing, no ornate flourishes.
• Visual cue: include an electrical symbol (a tasteful bolt, or similar) worked into the design, not just sitting beside it.
• Palette: blue tones chromatic only, using a chromatic range from deep navy to bright electric blue for depth. Tints, shades, or gradients are welcome as long as the blues stay consistent.

Deliverables
1. Master full-colour vector logo.
2. Single-colour variants: pure black, pure white.
3. Stand-alone icon/symbol for social avatars, app badges, and favicons.
4. Two lock-ups:
‑ Horizontal version (wider than tall)
‑ Vertical/stacked version (taller than wide)
5. Final files: AI, EPS, PDF, SVG, and web-ready PNG/JPG at multiple resolutions.

Acceptance criteria
• All artwork supplied as fully editable vectors with text converted to outlines.
• Colour values clearly noted (PMS or Hex + RGB/CMYK).
• Icons and logotypes align perfectly in both orientations, with consistent spacing.
• Designs remain legible at 32 × 32 px.

I’ll supply the current logo and company name right after kickoff so you can gauge evolution versus revolution. Expect responsive feedback within 24 hours at each stage: concept sketches, refined proofs, and final polish. Looking forward to seeing a powerful new mark that sparks attention.