Meta Ads Lead Generation Setup

I’m looking for a Meta-savvy marketer who can jump in right away and structure a tightly focused lead-generation campaign aimed at my local audience. The ads will run across both Facebook and Instagram, and every decision—from audience targeting to creative tweaks—should serve one clear goal: bring in more qualified leads.

Here’s what I need from you:

• Campaign build-out in Ads Manager, including Core, Custom or Lookalike audiences that zero in on local prospects
• Compelling ad copy and visual guidance that stay on brand and meet Meta policy
• Precise conversion tracking and a basic reporting template so I can see cost-per-lead performance at a glance
• Practical optimization tips I can follow myself after the first round (budget allocation, bid strategy, A/B testing ideas)

I’ll start with a very small ad spend, so efficiency is critical—think tight targeting, persuasive creative, and smart bidding rather than broad experimentation. If you’ve driven local lead campaigns on Facebook and Instagram before and can deliver the above quickly, I’d love to work with you.