Meta & Google Gamer Ads

The campaign centres on building brand awareness for a new gaming product aimed squarely at casual gamers. I want coordinated placements across both Meta (Facebook + Instagram) and Google (Search & Display). Campaign success will be measured by reach, impressions, video-through-rate and uplift in branded search.

Here is what I need from you:

• Audience research that pinpoints casual-gamer interests, behaviours and look-alike segments on the two platforms.
• Creative specs and copy suggestions adapted to each placement (feed, stories, bumper, responsive display, etc.).
• Full ad-account build: campaigns, ad sets/groups, tracking (Meta Pixel & GA4 tags), and brand-safe exclusions.
• A clear naming convention so the in-house team can follow the structure.
• Weekly performance reports with optimisation notes and next-step actions.

Acceptance criteria
1. Campaigns go live without policy violations.
2. Tracking fires correctly and reports inside GA4 and Ads Manager match within a 5 % margin.
3. First optimisation cycle delivered after seven days with data-backed recommendations.

Feel free to outline any additional tactics—retargeting warm website visitors, experimenting with Play Store placement, or leveraging YouTube shorts—that could further amplify awareness among casual gamers.