Marketing Manager | B2B Growth | Salesforce & AI

Pavago · via Himalayas ·

Budget / Salary$3,500–5,000
TypeFull-time job
LocationMexico
Posted2 hours ago
Marketing Manager – Remote
B2B Marketing | Demand Generation | Salesforce Pardot | AI-Powered Marketing
Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours
Compensation:$3,500–$5,000 USD/month
About the Role
At Pavago, we’re hiring on behalf of one of our clients for a Marketing Manager to lead and scale the entire marketing function for a growing B2B managed IT and wireless services company.
This is a high-ownership leadership role designed for someone who combines strategic thinking with hands-on execution. You’ll work directly with the CEO to drive lead generation, strengthen brand awareness, optimize marketing performance, and build scalable systems that contribute directly to pipeline and revenue growth.
This is not a marketing coordinator role. You’ll own marketing strategy, campaign execution, reporting, vendor management, and marketing operations while leveraging AI to improve efficiency and results.
If you enjoy building marketing functions, making data-driven decisions, and creating measurable business impact, this role is a strong fit.
What You’ll Own
Marketing Strategy & Growth

Own the company’s marketing strategy and roadmap.

Develop initiatives that drive:

Lead generation

Pipeline growth

Brand awareness

Revenue growth

Analyze performance across all marketing channels and continuously optimize results.

Partner directly with executive leadership on strategic growth initiatives.

Identify opportunities to improve marketing processes, campaigns, and overall ROI.

Marketing Analytics & Reporting

Prepare and present monthly marketing KPI reports.

Monitor performance across:

LinkedIn

Salesforce Pardot (MCAE)

Salesforce Sales Engagement

Zoom Webinars

Google Search Console

Google Business Profile

Analyze campaign performance and identify trends.

Deliver actionable recommendations based on data and marketing insights.

Content Marketing & Thought Leadership

Own the company’s LinkedIn strategy and execution.

Create weekly LinkedIn content for:

Company page

Executive personal brands

Produce and distribute a monthly newsletter to approximately 12,000 subscribers.

Develop blog content strategies and editorial calendars.

Coordinate customer success stories and case studies.

Create content that supports:

SEO

Lead generation

Brand positioning

Audience engagement

Webinar & Demand Generation

Plan and execute webinars every 6–8 weeks.

Manage:

Registration campaigns

Email invitations

Reminder sequences

Post-event follow-up

Coordinate webinar logistics using Zoom.

Repurpose webinar recordings into additional marketing assets.

Support demand generation initiatives throughout the buyer journey.

CRM & Sales Enablement

Manage marketing campaigns inside Salesforce Pardot (MCAE).

Build and optimize:

Email nurture campaigns

Marketing automation workflows

Salesforce Sales Engagement cadences

Ensure marketing and sales remain aligned throughout the customer journey.

Support channel-partner marketing initiatives.

Website & Digital Presence

Manage website updates within Webflow.

Maintain and optimize:

Google Business Profile

Local search visibility

Monitor and respond to customer reviews.

Support future website redesign and company rebranding initiatives.

Contractor & Vendor Management

Hire and manage external marketing contractors including:

Graphic designers

SEO specialists

Web developers

Copywriters

Manage project timelines, budgets, and deliverables.

Ensure quality standards across all outsourced work.

Marketing Operations & AI

Build scalable marketing systems and workflows.

Improve reporting, campaign execution, and content production processes.

Leverage AI tools such as:

Claude

ChatGPT

Gemini

Use AI to accelerate:

Content creation

Campaign planning

Research

Performance analysis

Workflow automation

Continuously identify opportunities to improve marketing efficiency and ROI.

Requirements
Must-Have Qualifications

4–7 years of B2B marketing experience.

Experience owning or leading a marketing function.

Strong understanding of demand generation and revenue marketing.

Excellent written English communication skills.

Experience creating:

LinkedIn content

Email newsletters

Blog strategies

Hands-on experience with:

Salesforce

Salesforce Pardot (MCAE)

Salesforce Sales Engagement

LinkedIn

Webflow

Zoom Webinars

Canva

Google Search Console

Google Business Profile

Strong understanding of marketing analytics and KPI reporting.

Experience managing marketing vendors or contractors.

Strong knowledge of B2B sales cycles.

Active experience integrating AI tools into daily marketing workflows.

Ability to explain how AI improves marketing execution and business outcomes.

Nice to Have

Experience within:

Managed IT Services (MSP)

Telecommunications

Networking

Technology services

Experience marketing through:

Channel partners

VARs

Reseller networks

SEO knowledge.

Experience leading:

Company rebrands

Website redesigns

Website migrations

Experience scaling marketing operations for companies between $5M–$50M ARR.

Advanced experience with:

Claude

ChatGPT

Gemini

AI-powered marketing workflows

What Makes You a Strong Fit

Strategic thinker who enjoys executing.

Highly analytical and data-driven.

Comfortable owning an entire marketing function.

Strong business judgment and prioritization skills.

Self-starter who thrives with autonomy.

Organized and capable of managing multiple priorities.

Excellent communicator and collaborator.

Curious, resourceful, and continuously learning.

Naturally looks for ways to improve marketing systems and performance.

What a Typical Day Looks Like

Review marketing dashboards and KPI performance.

Create and schedule LinkedIn content.

Manage email marketing campaigns and newsletters.

Coordinate webinar planning and promotion.

Update website content in Webflow.

Meet with contractors and review deliverables.

Analyze campaign performance and pipeline contribution.

Collaborate with leadership on growth initiatives.

Identify optimization opportunities.

Use AI tools to accelerate planning, content creation, reporting, and decision-making.

In short: You own the company’s marketing engine—driving demand generation, content, marketing operations, and measurable pipeline growth while continuously improving systems and performance.
Key Metrics for Success (KPIs)

Marketing Qualified Leads (MQLs)

Marketing pipeline contribution

LinkedIn audience growth and engagement

Newsletter open and click-through rates

Webinar registrations and attendance

Website traffic and organic search growth

Lead conversion rates

Google Business Profile engagement

Campaign ROI

Marketing efficiency and execution quality

Why Join Us?

Direct collaboration with executive leadership.

Full ownership of the marketing function.

Opportunity to build and scale a modern B2B marketing engine.

Budget authority to hire and manage specialized contractors.

Fully remote work environment.

Competitive compensation.

Opportunity to lead future rebranding and website transformation initiatives.

High-impact role with significant long-term growth potential.

Interview Process

Application Review

Spark Hire Intro Video (3–5 minutes)

Final Client Interview

Offer & Onboarding

Assessment Process
Finalists will receive a sample monthly KPI report before the final interview. During the interview, you’ll discuss your priorities, recommendations, growth opportunities, and strategic decisions based on the data provided.
The assessment is designed to evaluate your marketing judgment, analytical thinking, and decision-making, rather than presentation design or memorization.
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
Originally posted on Himalayas
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