Local SEO & Google Profile Boost

I want to raise my company’s visibility in local search and on Google Maps. To do that, I need both my Google Business Profile (GBP) and the website it points to working together around the right keywords.

You will start by researching and prioritising location-focused keywords that match real search behaviour in my area; I don’t have a list yet, so your data-driven insight is essential. With that research in hand, I expect an overhaul of my GBP—optimising categories, business description, services, images and regular posts—so that it aligns perfectly with those keywords and Google’s local ranking factors.

Deliverables
• A keyword research report showing search volume, relevance and intent, plus a shortlist of primary and secondary terms to target.
• Fully optimised Google Business Profile: updated core details, category strategy, keyword-rich description, service list, photo GEO-tag recommendations and a 30-day posting calendar.
• On-page recommendations for my website’s key pages (titles, meta descriptions, H-tags, internal links and local schema) to reinforce the GBP work.
• Brief audit of existing citations with a plan for any high-value new listings to strengthen NAP consistency.

Acceptance criteria: measurable improvement targets for GBP completeness score, citation consistency report, and a clear ranking baseline so we can track local pack movement after implementation.

Please keep the communication concise, share progress in milestones, and let me know which tools (e.g., Google Search Console, Google Business Profile Manager, Ahrefs, BrightLocal) you plan to use.