Lead-Gen Digital Campaign Execution

My immediate goal is simple: a steady stream of qualified leads. To get there, I’m combining three channels—targeted email, search engine advertising, and outreach through LinkedIn Sales Navigator—and I’m looking for someone who can build, run, and refine the entire program.

Email marketing will sit at the center. All sequences, list segmentation, and A/B tests must be created directly in Apollo, with tracking configured so every reply and click is captured against each prospect record.

On the paid search side, the work includes keyword research, campaign and ad-group structuring, compelling copy, and landing-page recommendations that keep cost-per-lead in check. Google Ads is the first priority, but if quick wins appear on Bing or other engines I’m open to expanding.

LinkedIn Sales Navigator should feed fresh, high-intent prospects into Apollo and the search campaigns. Expect to build tailored connection/request messaging, organize prospects into smart lists, and cycle new data back into the reporting stack.

Deliverables
• Strategy deck outlining funnel architecture, personas, and KPIs
• Channel setup (Apollo sequences, Google Ads campaigns, LinkedIn lists & scripts)
• Creative assets: email copy, ad copy, and any lightweight visuals
• Tracking & reporting dashboard with weekly snapshots of leads, CPL, and conversion rate
• Optimization log detailing tweaks made and rationale

Final acceptance hinges on seeing measurable lead flow within the first two weeks and a clear path to scaling volume without inflating CPL.