Lead-Focused SEO Website Launch

SEO Agency Required – Centriva Health

Centriva Health is a new Australian telehealth provider seeking an experienced SEO agency to develop and execute a comprehensive SEO strategy for **CentrivaHealth.com**.

Our objective is to establish strong Google visibility across Australia, increase qualified organic traffic and convert that traffic into patient bookings.

## Key Objectives

The successful agency will be responsible for:

* Increasing organic Google visibility and traffic
* Achieving strong rankings for commercially valuable healthcare searches
* Increasing patient bookings from organic search
* Building website/domain authority
* Developing a strong healthcare content strategy
* Establishing excellent technical SEO
* Improving visibility across traditional and AI-assisted search
* Developing a sustainable 6–12 month SEO growth strategy

## Scope of Work

### 1. SEO Audit & Strategy

Complete an initial audit covering:

* Technical SEO
* Website architecture
* Indexation/crawlability
* Core Web Vitals and page speed
* Mobile optimisation
* Existing content
* Competitor analysis
* Keyword gaps
* Backlink profile
* Google Search Console
* Google Analytics 4
* Conversion tracking

Provide a prioritised **90-day action plan and 6–12 month SEO roadmap**.

### 2. Keyword Strategy

Conduct Australian keyword research covering:

* High-volume keywords
* High-conversion/transactional keywords
* Long-tail searches
* Informational searches
* Patient questions
* Competitor opportunities

Priority services include:

* Telehealth Australia
* Online doctor/GP
* Paediatric telehealth
* Children's online doctor
* Medical certificates
* Online prescriptions
* Pathology/blood test referrals
* Radiology referrals
* Weight management
* Corporate/workplace telehealth

Keywords should be mapped to appropriate pages with search volume, competition, search intent and priority identified.

### 3. Technical & On-Page SEO

Manage or provide implementation requirements for:

* XML sitemap
* Robots.txt
* Canonicals
* Redirects
* Broken links/404s
* Duplicate content
* Crawl/indexing issues
* URL structure
* Core Web Vitals
* Page speed
* Mobile performance
* Internal linking
* Breadcrumbs
* Image optimisation
* Structured data/schema

Optimise major pages for:

* Titles and meta descriptions
* H1/H2/H3 structure
* Search intent
* Keywords
* Internal links
* FAQs
* Calls-to-action
* Relevant schema

### 4. Healthcare/YMYL SEO

Healthcare SEO experience is highly desirable.

The agency must understand Google's requirements and expectations regarding healthcare/YMYL content and E-E-A-T.

The strategy should consider:

* Clinician authors/reviewers
* Professional qualifications
* Clinical review dates
* Evidence-based references
* Editorial standards
* Clinical governance
* Trust signals
* Appropriate healthcare disclaimers
* About, contact, privacy and legal information

Clinical accuracy must not be compromised for SEO purposes.

### 5. Content Strategy

Develop a 12-month SEO content plan incorporating:

* Service pages
* Common medical condition/presentation pages
* Patient education
* FAQs
* Paediatric health information
* Weight management
* Corporate/workplace health

Content recommendations should identify:

* Target keyword
* Search intent
* Search volume
* Competition
* Supporting keywords
* Internal linking
* Target conversion/service page

Please specify the number of new pages/articles and existing page optimisations included each month.

### 6. Authority & Backlinks

Develop a transparent, high-quality backlink strategy using appropriate methods such as:

* Digital PR
* Australian healthcare publications
* Professional directories
* Industry organisations
* Relevant business citations
* Partnerships
* Editorial links

We will **not accept** bulk purchased backlinks, PBNs, link farms, automated link building, spam directories or other practices contrary to Google Search policies.

All backlinks acquired should be disclosed in monthly reporting.

### 7. Competitor Analysis

Analyse leading Australian telehealth competitors to identify:

* Ranking keywords
* High-performing pages
* Content gaps
* Backlink opportunities
* Search visibility
* Service-page strategies
* Opportunities for Centriva Health to outperform competitors

### 8. Analytics & Conversion Tracking

SEO performance must be measured against business outcomes, not rankings alone.

Configure/manage:

* Google Analytics 4
* Google Search Console
* Google Tag Manager where required
* Patient booking conversions
* Form submissions
* Organic landing pages
* Organic conversion rates
* Service-specific conversions where technically possible

## Monthly Reporting

Reports should include:

* Organic traffic
* Non-branded organic traffic
* Organic bookings/conversions
* Conversion rate
* Keyword rankings
* Search impressions/clicks/CTR
* Top-performing pages
* New backlinks/referring domains
* Content published/optimised
* Technical issues identified/resolved
* Work completed
* Priorities for the following month

## Agency Requirements

Applicants should demonstrate:

* Minimum 3–5 years SEO experience
* Australian SEO experience
* Healthcare/YMYL SEO experience preferred
* Technical SEO expertise
* Content SEO capability
* Google Search Console and GA4 expertise
* Quality backlink/digital PR capability
* Experience growing new websites/domains
* Experience with platforms such as Ahrefs, Semrush and/or Screaming Frog

## Information Required From Applicants

Please provide:

1. Company background and years operating
2. Location and size of SEO team
3. Who will manage our account
4. Australian healthcare SEO experience
5. Relevant case studies/results
6. Experience growing new websites
7. Proposed SEO methodology
8. Technical SEO approach
9. Content strategy
10. Backlink strategy
11. Example monthly report
12. SEO tools used
13. Proposed KPIs
14. First 90-day strategy
15. 6–12 month strategy
16. Monthly deliverables
17. Monthly fee and setup costs
18. Minimum contract/cancellation terms
19. What work is outsourced
20. Number of pages/articles included monthly
21. Whether website development changes are included

## Application Requirement

Before submitting a proposal, please review **CentrivaHealth.com** and provide:

* **5 SEO opportunities**
* **5 current SEO/technical issues**
* **5 priority keyword/search categories**
* Your recommended **first 90-day strategy**
* Expected deliverables for **Months 1, 2 and 3**

Generic SEO proposals will not be considered.

## Important
We are looking for sustainable, evidence-based SEO growth.

We do **not** expect or accept:
* Guaranteed #1 Google rankings
* Guaranteed first-page rankings
* Artificial traffic
* Bulk low-quality AI content
* Spam backlinks
* Black-hat SEO techniques

Success will be measured primarily through **qualified organic traffic, visibility for commercially relevant searches and patient conversions/bookings**.