Lead-Focused SEO & Google Ads

I’m looking to ramp up qualified inquiries and sales through a tight combination of on-site SEO improvements and a performance-driven Google Search campaign. The immediate objective is clear: generate leads that turn into paying customers, not just increase traffic or impressions.

Here is what I need from you:

• Fresh keyword research from scratch – I don’t have a predefined list, so I’ll rely on your ability to uncover high-intent, commercially viable terms for both organic ranking and paid bids.
• A well-structured Google Search Ads setup (SKAGs or an equivalent granular approach) that points prospects straight to my most relevant landing pages, with conversion tracking correctly wired.
• On-page SEO tweaks for the priority pages you’ll identify during research, ensuring every high-value keyword has a solid technical and content foundation.
• Ongoing optimisation and clear weekly reporting so we can monitor cost per lead, click-through rate, Quality Score, and organic position gains, adjusting budgets and bids as results come in.

If you’re confident you can craft search-first content, build high-converting ad groups, and iterate quickly based on real-time data, let’s discuss timelines and milestones.